Food Lover’s wants you to spend R1,050 so you can buy a collectable Marvel superhero mug

Business Insider SA
  • Food Lover's is offering limited-edition Marvel mugs, which you can buy for R199.99.
  • Or you can spend spend R1,000 to get one via a discount loyalty scheme.
  • Even at the cash price, it's not a terrible deal, comparative speaking.
  • For more stories go to

Are you willing to spend R1,050 to score a coffee mug? That's the offer on the table for Food Lover's Market customers, via its latest rewards scheme.

In a partnership with Disney Africa, Food Lover's Market will now give you a collectable, ceramic Marvel Super Hero Mug if you participate in its rewards programme. The superhero-theme will be rolled out into a web-series celebrating "everyday heroes" on Food Lover's website and social media pages in the coming months, the company said.

Travis Coppin, Senior Executive for Marketing and Buying for Food Lover's Market said in a statement that the company wanted to appeal to young and old people with this programme.

The mugs are available in Namibia and South Africa, and include seven Marvel characters: Thor, Hulk, Captain America, Black Widow, Iron Man, Black Panther, and Spiderman.

One of the coffee mugs available at Food Lover's M
A Captain America mug, part of Food Lover's customer loyalty programme.
A collector's mug available at Food Lovers.
One of the coffee mugs available as part of Food Lovers' campaign.

The mugs are limited-edition. They’re for sale at Food Lover's Markets for R199.99 each, but they're also available via the retail outlet’s sticker collection scheme.

It works like this: for every R100 (or N$100 if you're in Namibia), shoppers receive a sticker. (This includes Food Lover's Eatery, Market Café or Seattle Coffee Company outlets attached to a participating Food Lover’s Market). Ten of these stickers, placed in a collector's card (available in store), will get customers a 75% discount on one of the mugs.

In other words, spend R1,000 at any Food Lover's, plus R50, and the collector's mug (worth R199.99) is yours.

It may seem slightly pricey for a mug. But the price-point for collector's Marvel coffee mugs is usually higher. Similar mugs can be purchased directly from Disney via their website for about R280 plus shipping costs and import duties, or you can pick up similar, non-collector's items from eBay at anything from R84 to R266. Other collectibles, which you’ll find online, retail in the region of R240.

But a cursory internet search shows you're not likely to find the same designs as are being offered by Food Lover's Market, which is what makes them collector's items. That, plus the Marvel branding, could make them particularly attractive to Marvel merchandise collectors.

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