Italy's Uffizi Museum has become a TikTok sensation by turning its art into memes
- The Uffizi Gallery, a famous museum in Florence, Italy, is delighting users on TikTok with mash-ups of art and memes.
- One TikTok shows a painting of Medusa turning a depiction of the novel coronavirus to stone.
- Others use animation to make figures in famous portraits look like they're socially distanced or set to trending music tracks.
- TikTok is making the fine art of the gallery feel accessible and relevant to the masses.
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The Uffizi Gallery, a museum of Renaissance-era art in Florence, Italy, is using TikTok to bring its statues and paintings to life.
This year, 90 percent of the world's 85,000 museums temporarily closed their doors due to coronavirus-related public health regulations, according to a May report from Unesco and the International Council of Museums. One in 8 of museums that closed may never reopen, says Unesco.
In an effort to keep their communities, future visitors, and donors engaged, many museums have been hosting educational Facebook Live sessions or virtual tours via websites like Google Arts & Culture, which offers 3-D virtual gallery walks and other interactive activities.
However, not many museums instantly jumped to join TikTok to connect with users.
As pointed out by the New York Times' Alex Marshall, the Uffizi Gallery is one of some 11 museums around the world with official accounts on TikTok.
The Uffizi Gallery, in particular, was initially little-known to outsiders of the fine arts space, but its TikToks have given its collections a new fanbase.
Here, views of a 19th-century statue, "Psiche abbandonata" by Pietro Tenerani, are perfectly (and dramatically) set to Adele's "Someone Like You." This TikTok is the most-viewed creation on the museum's account, having been viewed more than 80,000 times.
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