Business Insider Edition

Five science-backed tips to double your Tinder matches

James de Villiers , Business Insider SA
 Mar 03, 2018, 08:14 AM
  • Tinder profiles with 3 or more pictures see a 37% increase in the number of matches.
  • Profiles with a simple bio (100 characters or less) can expect an 58% increase in matches.
  • Smiling in a profile photo increases your chances of a match by 14% 


Sunglasses, empty bios, and a few profile photos are sure-fire ways to be left in the dark on Tinder. 

Once linked to the 21st century's hook-up culture, Tinder has achieved mainstream success with roughly 50 million users worldwide and 12 million matches daily. 

Now an estimated 40% of users are looking for a committed relationship, according to research from Kaspersky.

Here's Business Insiders South Africa's five, science-backed, tips to double your amount of Tinder matches. 

Ditch the glasses and start smiling. 

Wearing glasses in Tinder profile photos can decrease your chances of getting swiped right by over 12%, Tinder's dating expert sociologist Jessica Carbino told Business Insider. Users use facial features to make quick (also known as "thin-slicing") judgments about personality traits, Carbino said.

See also: We found love on Tinder, here's how you can too

 Her colleague Rosette Pambakian, Tinder's vice-president of communications, told Marie Claire that "when you're authentically smiling" in a profile photo it increases your chances of a getting a swipe right by 14%.


Overly-perfect profiles won't work.

Crystal D. Wotipka and Andrew C. High from the department of communication studies at the University of Iowa found that Tinder users tend to avoid profiles they perceive to be "too perfect" or "deceiving" as the predominant goal of online daters remains finding a potential mate.

Viewers might interpret an abundance of positive information as "embellishment, misrepresentation, or boasting" the 2017 study found.

"In fact, one of the biggest concerns among online daters is that other users describe themselves to be better than they actually are," the paper says. 


Don't lie. 

Trust is a precursor of relationship initiation as well as the foundation of any satisfying relationship, a study among 316 online daters in the USA found. The less your profile is judged as trustworthy, on the basis of occupation, interests or physical attributes such as age and weight, the less likely people will match with you.

The study suggests users link their Instagram profile to their Tinder profile as added verification.  


Three or more profile photos win hearts.

A collaborative study between Queen Mary University of London, Sapienza University of Rome and the Royal Ottawa Health Care Group found that Tinder profiles with 3 or more pictures see a 37% increase in the number of matches.

Men specifically can expect 5 times the number of matches when they increase their profile pictures from 1 to 3.


Don't forget the words. 

While Tinder has racked up a reputation for superficial swiping based on outward appearance, researchers studying users in New York found that profiles with a simple bio (100 characters or less) can expect an 58% increase in matches. Women are set to gain the most from a bio, with up to four times as many matches with a bio. 

A separate study found that while physical attraction is prerequisite for a swipe right, social attraction is the ice-breaker whether someone will swipe right. Social attraction is the desire for a person to spend time with another and on Tinder this can only be derived from the descriptions users write about themselves.

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