'Finger licking': Nando's asks KFC to rather reach for soap amid coronavirus

• Nando’s made a joke of KFC’s slogan in light of the coronavirus. 
• Nando’s encouraged consumers to wash their hands instead. 
• KFC recently pulled one of its adverts after receiving social media backlash for being irresponsible. 
•  For more stories go to www.BusinessInsider.co.za. 

Fast-foot chicken franchise Nando’s on Wednesday afternoon made a joke of competitor KFC’s slogan, calling on consumers to wash their hands instead in light of the coronavirus. 

In a photo shared on Twitter and Facebook, Nando’s wrote “turns out finger licking isn’t good” in a reference to KFC’s “finger lickin’ good” slogan. 

“Rather reach for the soap,” Nando’s said in a smaller font on the post. The caption read “The power is in our hands, wash them.” 

Health care authorities have urged consumers around the globe to increase their hand washing regimen, and avoid touching their faces in a bid to curb the spread of the novel coronavirus. 

KFC recently pulled a “finger-lickin’ good” campaign in the United Kingdom after receiving a social backlash for being irresponsible, the Mail Online reported.

The campaign showed people licking their hands and sucking their fingers after enjoying KFC chicken.

Nando’s post was retweeted over 2 600 times on Twitter by Wednesday afternoon, with users praising Nando’s marketing team. 

It was shared over 8 800 times on Facebook. 

South Africa has 116 locally diagnosed coronaviruses, or SARS-Cov-2, cases - up from one 13 days ago. 

102 of the confirmed cases are related to travel to high-risk countries such as the United States, Italy and the United Kingdom, and 14 cases of local transmission have been reported. 

President Cyril Ramaphosa has urged South Africans to avoid travel, and closed the borders in an attempt to curb the spread of the virus. 

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