Fendic has designed a $990 (R14,000) pink circle scarf printed with the brand's signature logo and lined with brown fur in the centre.
The "Touch of Fur" stole is available in blue and red, but online shoppers have stayed fixated on the pink version that's no longer available on the website.
On Fendi's website, the scarf was described as a "shawl made in a blend of silk and wool in tones of pink." Twitter users, however, mocked the design and said that it resembles a vulva.
Others have said that they like the scarf and would even wear it if given the chance.
i think id look good in a fendi vulva scarf tbh— matttaylor (@NihilistBrunch1) October 15, 2018
Some Twitter users didn't mind the appearance of Fendi's scarf, but took issue with the brand's use of real fur.
So? There are phallic symbols all over the place, so Iâ€™d say weâ€™re overdue for a vulva scarf. I donâ€™t care that it looks like a vulva, but I do care that it has real fox fur on it. Killing a fox for a scarf is wrong.— Linda Goodliffe (@lindagoodliffe) October 15, 2018
After incessant mocking from internet users, the scarf has been removed from Fendi's website and seems to have disappeared from the sites of other major retailers who carry the brand.
The scarf is still available in red and blue, however, and can be purchased here.
Representatives for Fendi did not immediately reply to INSIDER's request for comment.
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