Facebook CEO Mark Zuckerberg.
  • Mark Zuckerberg still hasn't picked a new name for Facebook's rebrand, journalist Casey Newton reports.
  • Facebook's new name could be announced as soon as Monday, sources told Newton.
  • The Verge reported Tuesday that Facebook would rebrand to focus on its "metaverse" ambitions.
  • For more stories visit Business Insider.

Facebook CEO Mark Zuckerberg still hasn't settled on a new name for the company even though a rumored rebrand could arrive in a matter of days, tech newsletter Platformer reported.

Citing two unnamed sources, journalist Casey Newton reported that the Facebook rebrand had been in the works for at least two months. A potential announcement could come as soon as Monday to coincide with Facebook's company earnings call, sources told Newton.

The Verge reported Tuesday that Facebook was planning to change its name as part of its future plan to become a "metaverse" company. The main Facebook app will reportedly retain its name, but the overarching company will be rebranded, per The Verge's reporting.

The "metaverse" is a term borrowed from science-fiction, and refers to a future vision of the internet where people access the web using virtual-reality and augmented-reality headsets, rather than laptops and phones.

Zuckerberg told The Verge in July he wanted Facebook to become a metaverse company. Facebook announced on Monday that it planned to hire 10,000 people in Europe over the next five years to build out its metaverse ambitions.

One source told Newton that Facebook was leaning away from using "meta" in its new rebranded name, and a second said the name might not relate to the metaverse at all.

Some sources said the rebrand could land next Thursday, when Facebook holds its Oculus Connect event.

In response to Newtons' report, a Facebook spokesperson told Insider: "We don't comment on rumor or speculation." The company issued a similar response to The Verge's report.

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