The thread was written as a fake news story about Tesla going bankrupt, including a reference to Musk being "passed out against a Tesla Model 3, surrounded by 'Teslaquilla' bottles."
On Wednesday, Musk doubled down on that joke with an Instagram photo of what appears to be a tequila bottle with a "Teslaquila" label bearing Tesla's logo. Musk didn't include a caption with the photo, and Tesla didn't immediately confirm whether the photo was an extension of Musk's April Fools' joke or a hint toward future, Tesla-branded merchandise.
Musk has used branded merchandise to raise money and draw attention toward his tunnel-boring business, The Boring Company, with which he hopes to construct underground tunnel networks that could be used for his proposed Loop and Hyperloop high-speed transit systems.
Last year, Musk raised R11.89 million ($1 million) and drew media attention for selling 50,000 branded hats, and earlier this year, he raised R118.97 million ($10 million) by selling 20,000 branded flamethrowers. Last week, Musk said the Boring Company would sell interlocking, Lego-style bricks made from rock and soil displaced by the company's tunnel-digging machines.
On Tuesday, Tesla announced that it made 9,766 Model 3 vehicles during the first quarter and 2,020 in its final week. The company had previously said that it would be producing 2,500 Model 3s each week by the end of the first quarter, and the company confirmed that it still hopes to make 5,000 Model 3 vehicles per week by the end of the second quarter.
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