This vegan, toaster-ready folded egg has arrived in SA – at R19.95 a pop
- Eat Just is a US-based food tech company best known for its plant-based egg products.
- It's now partnered with Johannesburg-based Infinite Foods to bring its JUST Egg Folded product to South African shelves.
- Each folded plant egg, made from mung beans and turmeric, is packed with 7 grams of protein.
- The product is listed on Infinite Foods' e-commerce platform at a cost of R479.00 for 24 folded plant eggs.
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San Francisco-based food tech company, Eat Just, has launched its vegan egg product in South Africa. The JUST Egg Folded product can be heated in a toaster, pan, microwave, or oven.
Eat Just claims to have produced the equivalent of 100 million eggs worth of food products. But none of these products involve chickens. Instead, the company uses mung beans as its products' primary source of protein and turmeric to give it a natural golden colour.
It currently offers three plant-based egg products, including JUST Egg, which is a plant-based scramble mixture in liquid form, the JUST Egg Sous Vide, which includes roasted potatoes, red bell peppers, and dill, and the JUST Egg Folded.
Johannesburg-based Infinite Foods, which has brought popular vegan brands like Oatly and Beyond Meat to South Africa, recently confirmed its partnership with Eat Just. The distributor already supplies plant-based foods to more than 800 outlets in South Africa, Mauritius, and Botswana.
The JUST Egg Folded product is currently listed on Infinite Foods' e-commerce platform at a cost of R479.00 for 24 folded plant eggs. This equates to R19.95 a piece – when buying directly from Infinite Foods – but is likely to cost more at retailers and restaurants.
The products are free from gluten, soy, tree nuts, peanuts, and wheat. Each folded plant egg is packed with 7 grams of protein – roughly the same as a single chicken egg – and 3 grams of carbohydrates. In addition to the mung beans and turmeric, the product contains canola oil, corn starch, dehydrated garlic, dehydrated onion, carrot extractives, and salt.
Eat Just's move into the African continent coincides with its global expansion plans, assisted by a $200 million (almost R3 billion) investment in March.
The company's rise to prominence has been helped along by its lab-grown meat programme. The lab-grown chicken meat received approval from the Singapore Food Agency (SFA) – in what Eat Just describes as a world first – in late-2020 and has already been served in restaurants.
The company is also in the process of developing lab-grown Wagyu beef, according to a report by Fast Company.
For now, though, its presence in South Africa will be limited to the JUST Egg Folded product, which will soon be available at all Wellness Warehouse retailers, according to Plant Based News.
(Compiled by Luke Daniel)
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