Photo Pick n Pay.
Photo Pick n Pay.
  • Pick n Pay has released a single featuring a bunch of South Africa’s top artists in a bid to halt South African consumers panic buying.
  • South Africans descended on grocery stores to stockpile food and hygiene products before the country goes into lockdown on Friday 27 March.
  • The “Don’t Panic Buy” song urges shoppers to only buy what they really need and is now live on Pick n Pay’s Facebook and Twitter pages.
  • For more stories go to www.BusinessInsider.co.za. 

Pick n Pay has released a single featuring a bunch of South Africa’s top artists in a bid to halt South African consumers panic buying before the Covid-19 lockdown.

This follows 2 days of manic shopping as South Africans descended on grocery stores to stockpile food and hygiene products before the country goes into lockdown on Friday 27 March.

“There is enough food in the supply chain, and we ask customers to support us by not stocking up beyond what they need. Our stores will remain open, safe and well-stocked for our customers during this time so that they can continue to get what they want and need,” says John Bradshaw, retail executive: marketing at Pick n Pay.

Retailers and even President Cyril Ramaphosa have pleaded with consumers to shop responsibly and within limits, to allow all South Africans access to goods like toilet paper, hand sanitiser and canned food.

Read also: Pay day panic buying - Why you should stay out of the shops today

The “Don’t Panic Buy” song, written by Ard Matthews and produced by Theo Crous, urges shoppers to only buy what they really need and is now live on Pick n Pay’s Facebook and Twitter pages.

While our daily routines might not be the same, it urged that "friends not let other friends panic buy, cos you don’t want to be that guy".

The song features top local artists Lira, DRB singer Madjozi, Kahn Morbee from the Parlotones, Arno Carstens, Karen Zoid, Early B, Jack Parow, Francois van Coke, Loyiso Bala and Zolani from Freshlyground -  singing from their homes on a 9-way ‘live call’ stream.

The song was even met with approval from competitor Woolworths. 

Pick n Pay kindly offered to send them a copy to play in their stores.

This parallels other international artists like John Legend and Coldplay's Chris Martin that have taken to social media to hold live online events amid lockdown.

At least 20% of the worlds population is under lockdown.

Compiled by Jay Caboz. This article was updated to include Woolworths' response. 

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