Discovery Vitality members can now exercise less to keep their rewards – mostly

Business Insider SA
A Team Vitality runner during the Tyger Run in Mar
A Team Vitality runner during the Tyger Run in March (Facebook, Discovery Vitality)
  • Discovery Vitality is dropping the maximum amount of points required to achieve fitness goals amid coronavirus. 
  • The 200 point drop will however only be applicable to the highest number of weekly points required, 900, and not lower-level fitness goals.  
  • Vitality will also be expanding the rewards offered to include online shopping and gaming as consumers stay home. 
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Discovery Vitality will be dropping the maximum number of points required to achieve weekly fitness goals to 700 amid the outbreak of the coronavirus in South Africa.

Vitality rewards members are required to achieve weekly fitness goals to achieve rewards such as free smoothies and coffees. 

When a consumer joins the programme the goals, or points, required to achieve every week is low, but as they achieve their goals the number grows to a maximum of 900 points.  

Also read: Virgin Active abandons 50% freeze fee in light of coronavirus

In an interview with 702’s Eusebius Mckaiser on Thursday morning, Discovery Vitality CEO Dinesh Govender said the maximum will drop to 700 to make it easier for consumers to achieve it.

Govender said the rewards available will also be changing and expanding to include rewards for online shopping, and online gaming and consumer behaviour changes amid the virus. 

Discovery Vitality has already dropped the requirement to go to the gym a set number of times every month to keep a member’s discount.

The requirement to go for a Vitality health and fitness check to remain at rewards level has also been dropped. 

Virgin Active, one of Discovery’s major partners, has also dropped its 50% of a monthly membership fee to pause a membership, or membership freeze, and will now allow all members to freeze their accounts free of charge. 

(Compiled by James de Villiers) 

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