Discovery Vitality is starting to demand that you tag out of gyms as well as into them – to stop fake, no-exercise visits
- Rewards programme Discovery Vitality is rolling out exit scanning at fitness centres countrywide.
- The system is intended to foil users who scan themselves in to gain points – and leave again immediately.
- Vitality has not disclosed when the new check will be rolled out countrywide – or how long its members will be required to stay at a gym to be awarded points.
Discovery Vitality, South Africa's largest rewards-based health programme, is rolling out exit scanning at fitness centres to ensure its members actually exercise when they visit.
At least some of its members are known to have scanned themselves into gyms before leaving immediately, so gaining points without doing the required exercise.
Vitality CEO Dinesh Govender said exits swipes have already been introduced at a number of Planet Fitness centres.
Also read: These are the 5 things the new Discovery Bank wants to make you do, including paying off your home
He did not disclose how long Discovery will require users to spend in gyms, or when exit-scanning will be fully implemented.
“[The exit scan] provides us with assurance that gym attendance meets the minimum thresholds we have set for workouts to be deemed clinically relevant,” Govender told Business Insider South Africa.
“This is imperative for improving health outcomes.”
The Vitality programme has proven to be extremely lucrative for Discovery, which also administers South Africa’s largest health insurer, the Discovery Medical Scheme.
Also read: Discovery Vitality made a massive R603 million profit last year – as members fail to use their perks
According to Discovery’s 2018 annual report, Discovery Vitality Gold reward members - the highest level - were half as likely to be admitted to hospital than non-reward members; those members cost the Discovery medical scheme nearly 10% less per admission; and they stayed in hospital for shorter periods.
In total, a Discovery Vitality Gold member cost Discovery 80% less than a non-rewards members, according to its figures.
Discovery plans to launch a bank in South Africa in the middle of 2019 which will use the same methodology as its Vitality programme to improve consumer behaviour.
Receive a single WhatsApp every morning with all our latest news: click here.
Also from Business Insider South Africa:
- Netflix announces big price hikes in the US - but South Africa is spared
- Order the wrong size pizza from Debonairs and you could pay up to 43% extra – here’s how to get the most pizza for the least money
- Video of Nairobi terror attack may have revealed a US Navy SEAL on secretive mission
- A Brexit delay is almost certain after Theresa May's historic defeat
- This beautiful South African photo is among the best wedding pics in the world
- These are the hottest financial shares right now, according to the South African who was the world’s top fund manager for four years in a row