Between 30 and 50 minutes spent on EyeGym eye training exercise saw Discovery Insure record 21% fewer impact of claims, when the trained group was compared against the rest of its clients.
The overall severity of accidents for the EyeGym group also decreased by 25%.
Developed by South African Dr Sherylle Calder, EyeGym uses computer software to train the responsiveness of the eyes to signs and colours.
It has helped golfer Ernie Els win the 2012 British Open, and England Rugby and Springbok Rugby win world cups in 2003 and 2007, the Dutch Women’s Hockey win Olympic Gold in 2012 and the Australian Cricket team achieve world cup victory.
"The eyes are a muscle and you can 'improve' them: you can make them move quicker; you can make them judge and respond quicker," Calder tells Business Insider South Africa.
She started developing the program over 25 years ago.
Calder is the world's first sports scientist to be awarded a doctorate in visual performance.
"Just like when you go into a normal gym if you need to improve your leg strength you do certain exercises in the gym. EyeGym is based on a similar training principle," she says.
Discover has been partnering with EyeGym since 2013.
Calder says EyeGym not only improves overall responsiveness of drivers, but also improves drivers' focus and decision making.
In corporate environments, she says EyeGym has been able to improve the productivity of employees and assist leaders to ‘think on their feet’.
"Our eyes were never designed to work on digital devices/smartphones etc.," Calder explains. "The eyes were made to hunt for food and look for shelter."
"Now we use them in an artificial way and as a result of that there's decline... we have to find antidotes to how we are using our eyes in this modern world."
* This article has been updated.
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