Executive Insights

Discovery has a reward programme for the super rich - here's what they get

Business Insider SA
Discovery Ambassador Caster Semenya (Instagram, @d
Discovery Ambassador Caster Semenya (Instagram, @discovery_sa)
  • Discovery offers high networth clients an invite-only credit card and reward programme. 
  • Benefits include free international flights, personal concierge services and discounted hotel stays. 
  • The reward programme costs R170 more than the typical Discovery Vitality programme. 
  • For more stories, go to Business Insider SA.

High networth Discovery clients enjoy free international flights, personal concierge services and discounted hotels through the Discovery Purple Card. 

The invitation-only credit card and rewards programme builds on the Discovery Vitality rewards scheme.

Members can expect to pay a base of R429 a month for the reward programme - R170 more than the typical Discovery Vitality programme - as well as additional credit card fees which Discovery does not disclose to get a host of benefits. 

Also read: 60% of Discovery Vitality members are overweight - and they will now get personalised weight-loss plans and fitness goals

Discovery Purple Card and Vitality reward benefits include: 

  • Concierge service to book flights, hotels or restaurants, available 24 hours a day. 
  • Savings up to 100% on 12 return local and two return international flights for a client and their family, for clients spending more than R2 million through the Discovery credit card. 
  • Free international travel insurance when you pay for an international flight through the credit card. 
  • Up to 50% cash back on fitness devices, road or mountain bikes, or the best golf clubs. 
  • One free membership per Discovery Purple card holder to Virgin Active or Planet Fitness gyms anywhere in the country. 
  • Up to 50% off of local and international boutique hotels in the Purple Hotel Collection, limited to 20 nights and a maximum saving of R3,500 per night.
  • Up to 50% off trips on Rovos Rail where entry tour prices start at R22,350.
  • Up to 20% off travel bookings through World Leisure Holidays, Royal Caribbean Cruises and Contiki, subject to the cardholder’s Vitality status and the number of years they have been on Vitality.
  • Up to 50% off spa treatments at certain Africology, Amani and African Pride spas, subject to an individual’s Discovery level. 

Discovery said Vitality Purple reward members also gain access and get 50% off Discovery’s Executive Wellness Experience where they consult a doctor, registered nurse and biokineticist. 

During this experience, everything from vision, diet, hearing and posture is checked - members also undergo an ECG, whereafter an individual health report is provided.

Also read: The C-section rate among Discovery members is now up to three times higher than at American celebrity hospitals - here's why

Discovery said the Purple collection is specifically designed to deliver their most comprehensive benefits along with an array of unsurpassed rewards.

“As a high-networth individual, clients will experience the unique personal touch of a dedicated purple consultant backed by a team of trained professionals who will ensure they enjoy a truly bespoke experience,” Discovery said. 

This article has been updated.

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