Coca-Cola recently rolled out new flavours, packaging, and advertising for the struggling Diet Coke brand in the US. The sleek cans and new flavours, such as Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango, aim for a trendier drinker.
However Coca-Cola currently does not have plans to bring these products in South Africa.
"We continually evaluate products and propositions launched around the world. As and when these are appropriate for the South African market, we will launch the products," Priscilla Urquhart, Public Affairs and Communication Manager of Coca-Cola Peninsula Beverages, told Business Insider South Africa.
Coca-Cola CEO James Quincey recently said that the company hopes to find a path forward for Diet Coke, and "at the very least stop declining" sales. The new flavours and packaging, Quincey said, are a step in the right direction — but they may not be enough to actually increase Diet Coke sales.
"It's going to be a process of experimentation," Quincey said in a call with reporters.
According to Quincey, much of this experimentation will revolve around attracting people who don't regularly drink Diet Coke to the brand, with an emphasis on millennials.
For the last few years, Diet Coke has been the weakest link in the company's cola lineup. Despite being a zero-kilojoule drink, Diet Coke has struggled to win over many health-conscious shoppers.