The Xbox Series X, left, and Xbox Series S, right.
  • “Unforeseen logistical challenges” are complicating South Africa’s Xbox Series X launch.
  • The local distributor has warned that some stores will only receive stock after the official launch on 10 November.
  • Takealot says that the delay will impact “less than 5%” of its Xbox Series X orders.
  • For more stories go to

Gaming enthusiasts, who have waited months for the release of the Xbox Series X console, have been pushed to the edge of their seats after a last-minute announcement by Prima Interactive, the company responsible for Xbox distribution in South Africa.

On Monday, Prima noted that deliveries to some stores had been delayed. “Due to some unforeseen logistical challenges, some stores in South Africa may receive their stock of the Series X | S on day of launch or possibly a day late,” explained Prima in the statement issued ahead of the official launch of the new Xbox in South Africa, on Tuesday, 10 November.

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Complications arising from the global embargo, which Prima confirmed had narrowed the timeframe of supply and stressed the delivery of available stock to stores, are expected to be communicated by retailers to affected customers.

Speaking to Business Insider South Africa, e-commerce giant, Takealot, said that it was aware of delays informed by Prima Interactive. “Less than 5% of our Xbox One X orders will be affected. All affected customers will be contacted.”

Customers, who had pre-ordered consoles from as early as 22 September 2020, raised concerns on social media when they realised that order delivery dates had changed to after the Xbox One X launch. On the eve of the launch, others noted that while delivery was still listed as 10 November, shipping had not yet been marked as complete.

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“We can confirm that all pre-orders will be met and your Xbox has been shipped to the store you ordered it from,” said Prima Interactive. “If you haven't received notification that it's ready for collection or been shipped, please check with the store you ordered from for an update.”

The delay isn’t limited to South Africa. Retailers in the US and Europe have issued similar notices, with Amazon warning customers of inventory shortages. “At this time, we anticipate that you will receive your Xbox Series X by 31 December or before,” explained Amazon in an email to affected customers.

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For those looking to purchase consoles in-store, be warned; retailers have limited stock available and, judging by a trend in the US, high-priced ‘bundles’ are likely to be the only orders of the day.  

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