Absa has started to ditch its iconic red – and is quietly adding flaming orange and candy pink to its headquarters

Business Insider SA

  • Absa is changing its look, and rumour has it the formerly red bank is heading towards orange – though that seems to be only part of the story.
  • A giant electronic billboard atop its Johannesburg headquarters is broadcasting a countdown that ends next Wednesday.
  • Work at street level is giving a glimpse at what Absa is up to – despite its official reticence. 

We're now pretty sure when Absa intends to unveil its new look, as it moves away from former parent Barclays – but we're more confused about just what it will look like.

Absa is reportedly looking to replace its iconic red with orange. But work underway at its headquarters in the Johannesburg CBD suggests it is not that simple.

The giant electronic billboard on top of Absa's headquarters is telling Johannesburg to watch that space – with a countdown that ends on 11 July.

Coincidentally, 11 July is also the date to which Absa is deferring all questions about its rebranding. On Tuesday it again responded to questions from Business Insider South Africa by saying we'll have to sit tight until then.

The old signs have started to disappear from buildings in the big Absa head-office complex...

... And the facade is being cleaned in apparent preparation for new signs.

One section of the complex is being re-skinned – but it is turning neither neither red nor orange.

New interior work also features a mix of colours, notably orange and red – together.

Just to confuse things, some of the recent interior work also features a pretty bold pink.

Meanwhile, surrounding plant boxes are being spruced up too, and could hint at what inspired the new colour scheme.