Conor McKenzie created 12 different looks out of a single blanket.
  • Conor McKenzie is an Instagram influencer who has built up a following thanks to his positive, self-love-centered dance and stretching content.
  • The dancer and model was feeling bogged down with all the bad news, so he decided to transform his favourite oversized blanket into glamorous outfits.
  • McKenzie created 12 different outfits out of the same blanket and dubbed it "blanket couture."
  • For more stories go to www.BusinessInsider.co.za. 

If the name Conor McKenzie rings a bell, it's because the dancer first went viral in 2018 after releasing a video inspired by Ariana Grande's "Thank U, Next."

Now, the North Carolina native is back with a whole new set of viral videos that involve him transforming the same oversized blanket into glamorous outfits.

"I was feeling bogged down and had seen someone doing something similar with toilet paper and I thought, 'I have this great blanket, let me see if I can drape this,'" McKenzie told Insider.

In the first video, shared on April 2, McKenzie drapes the blanket into seven different looks, including a hooded outfit, a corseted halter dress, a cape, an oversized scarf, and more.

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What started off as a joke has turned into multiple videos that have gotten over 350,000 views on Instagram. The content has been dubbed "blanket couture" by McKenzie.

"It just shows that people want fun content right now, and I wanted to deliver it as a way for people to just smile, forget about every day, and just laugh," he said. "It did just that, so I'm glad I did."

The trained ballet dancer actually got the blanket as a Christmas gift from his mom, and he believes she bought it at Costco.

"All of my friends who come over comment on how nice the blanket is and who knew it could drape that way, too?" he said.

After the first post started going viral, McKenzie decided to plan out his looks for a second video using the same blanket

"I got lucky the first round because I was just draping. If I'm being completely honest, I was a little wine drunk and feeling my oats," he said.

"For the second round, I would just take the blanket and tie it around my neck, around my shoulders, I would tie a knot somewhere and start threading my body through," McKenzie added. "I was going for what silhouettes look cool."

McKenzie said it took him over an hour to complete the first video and 45 minutes to finish the second. He admitted that the hardest part was how hot he got while filming all of his different looks.

"The first two looks would be fine, but by the fifth, I was drenched in sweat from wearing the blanket. I would do each look five or six times to make sure I had a good take. I was dripping in sweat each time I was done. And trying to drape a velvet blanket while you're dripping in sweat isn't exactly ideal," he said, laughing.

McKenzie said he's been blown away by the response to his 'blanket couture' videos, and people have even been inspired to create their own looks

"People are coming up with silhouettes I hadn't even thought of. I've had floods of messages of people being like, 'this gave me an activity to do today,' and it makes me happy to give others something to do or even to laugh at," he said.

Before sharing part two of blanket couture, McKenzie posted a similar video using two different blankets, which he admitted everyone thought were actually clothes.

The glittery look is his roommate's decorative blanket, and the other outfit was created using a tearaway skirt and a red blanket.

"I wanted people to know that it's a blanket but it could be a gown. I didn't want it to look like a blanket when it was transformed," he said. "I will definitely have to put a disclaimer because some people commented that I cheated by using fabric, but it's all blankets, I promise."

Thousands of people have watched McKenzie's videos - including Billy Porter

In March, the "Pose" star started a fashion challenge, and his latest asks fans to share their best couch-potato looks. McKenzie submitted his first video as part of the challenge, and not only did Porter repost it, but he also messaged the dancer to share how unbelievable he thought each look was.

"It goes to show that less is more sometimes, and people just love fun content," McKenzie said. "It's needed!"

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