Facebook CEO Mark Zuckerberg
  • US civil rights organisations League asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of police officers.
  • Since Floyd's death, Facebook has allowed posts in which US president Donald Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts."
  • Facebook CEO Mark Zuckerberg decided not to take action in removing the content despite requests. Twitter, on the other hand, flagged Trump's tweets using the same language as "glorifying violence."
  • In light of Zuckerberg's inaction, companies like The North Face, REI, and Talkspace have halted their paid advertising on Facebook - some of them just for the month of July.
  • Visit Business Insider's homepage for more stories.

The North Face was the first major brand to halt its paid advertising on Facebook.

The North Face announced its decision on Friday.

The clothing company said it would also stop advertising on Instagram, which Facebook owns.

"We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit," Steve Lesnard, The North Face's global VP of marketing, said in a statement.

REI said it would stop its Facebook ads for the month of July.

Talkspace, a mental health app, also halted its Facebook advertising. CEO Oren Frank said he "will not support a platform that incites violence, racism, and lies."

Software company Braze did the same. CMO Sara Spivey called for other companies to join the boycott on Twitter.

Fons, a payment company, has sworn off Facebook advertising too.

CEO and co-founder Eric Branner said that the boycott could potentially lead to Facebook changing its policy.

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