Clicks beauty store in a store. (Image; Supplied/Clicks)
  • Beauty and pharmacy retailer Clicks has opened a new format which includes a beauty store within its stores.
  • The stores are more experiential and feature makeover booths and selfie mirrors.
  • With this new concept, Clicks seeks to make beauty more approachable.
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Beauty and pharmacy retailer Clicks has just opened a new store format that comprises a store within its Cape Town, Canal Walk store.

The store, which was recently revamped to accommodate the new format, carries a broader beauty offering than what is typically available at other traditional Clicks stores. It also features a more extensive range of sustainable health and beauty products.

It's stocked with collections of new and exclusive global and local beauty brands and has makeover booths with 'selfie mirrors', making it experiential. The flooring is differentiated from the rest of the store and is equipped with TV screens and specialised lighting.

The new format forms part of Clicks' commitment to making beauty approachable for all, Vikash Singh, managing executive for Clicks, said.

"We are excited to offer customers an elevated beauty experience where they can engage with our beauty advisers in an environment which has been especially curated to make them feel at ease while shopping for their favourite beauty brands," Singh said. 

The store has the first full range of Elizabeth Arden in a Clicks store; these include colour, skincare, and fragrance products from the brand.

Some of the exclusive brands available also include Sukin, Hada Lobo Tokyo, Active O2 and Dermacell, and Stila Cosmetics.

The retailer started the rollout of the beauty store-in-store format last year. It launched the store inside the Clicks Fourways Mall, which opened in December. Clicks plans to open more of the same store designs across the country over the next few years.

Clicks beauty store in a store. (Image; Supplied/Clicks)
Clicks beauty store in a store. (Image; Supplied/Clicks)
Clicks beauty store in a store. (Image; Supplied/Clicks)
The Elizabeth Arden range. (Image: Supplied/Clicks)

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