Watch: 'Soul Sisters' come to the rescue in Chicken Licken's funny new ads
- Chicken Licken's six new adverts bring the Soul Sisters to life.
- The quirky series celebrates women. And some men.
- Joe Public United is once again the driving force behind the tongue-in-cheek adverts.
- For more stories, see www.businessinsider.co.za.
Chicken Licken has unveiled its new advert series, introducing a sassy trio of singers, the Soul Sisters.
While belting out songs, they come to the rescue of a woman whose card is declined in a supermarket in one of the ads.
In another, they encourage a woman whose work presentation doesn't go as planned. They also act as personal cheerleaders for a swimmer.
While the ads have a humorous take on the daily struggles women encounter, Chicken Licken is aslo using the series to advertise its R58.90 Soul Sister Party 4 item (four chicken pieces and chips).
The new series is, however, not limited to women. It is also features a young man trying to come out to his father.
The series, which consist of six 45-second clips - is a departure from Chicken Licken's usual long-format film style ads.
“Imagine if you had backup sisters who popped up whenever you needed them. It was exciting to create an ad that celebrates women but still in a quirky, Chicken Licken way,” the company's agency, Joe Public United, said.
The tunes were composed by classically-trained composer Adam Howard, who brought the message home with a 60s-inspired theme reminiscent of The Supremes.
“Because our concept was based on soul singers, we had to make sure our music was authentic".
Watch all six adverts here:
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