Checkers will launch meal kits in its stores on Wednesday.
It has hired chefs to design gourmet dinners, and shoppers will be able to buy all the ingredients for the meal packaged together, along with a step-by-step recipe card as well as a QR code to a how-to video.
Meal kits have taken off in a big way in South Africa, with UCook and Daily Dish expanding rapidly in recent months. The two providers deliver the ingredients and instructions for three to four meals a week directly to their subscribers.
Three years after launching from a garage in Cape Town, the biggest meal kit provider, UCook, is now close to delivering 100,000 meals a month. It is expected to hit R79.5 million in turnover by the end of the year.
Checkers is the first retailer to offer an in-store service, with Woolworths expected to also enter the market soon.
The Checkers Ready to Chef meal kits are priced between R119.99 and R179.99 per box (with enough food for two people). UCook charges R630 for a box with three meals for two people; Daily Dish's "classic" box for two people holds four meals for R870. On per-head per-meal basis, that means UCook comes in at R105 – while Daily Dish costs R109. Both include delivery costs.
Four different recipes, including a vegetarian option, will be available in Checkers and Checkers Hyper stores each week.
There are a total of 16 meal kits in the Ready to Chef range, which include:
The Checkers Ready to Chef meal kits will be available from Wednesday, 22 August.
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