- The much-loved Checkers Little Shop promotion is back from 25 July 2022.
- The Little Shop allows shoppers and Checkers’ kiddie customers to build their own mini stores using collectable shrunken grocery items.
- A miniature Sixty60 delivery bike is also among the 24 items offered.
- The latest version of Checkers’ Little Shop was made from recycled materials.
- To make the Little Shop minis, it used 38,000 recycled refrigerators and 166,000 pairs of recycled goggles, among other recycled materials.
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Grocery retailer Checkers has brought back its hugely popular Little Shop, its collectables promotion that allows customers to build a mini-Checkers store.
The promotion features shrunken products that you typically find inside a Checkers store, including some of the most popular brands like Nescafe Gold, Baby Soft, Huggies, Tastic, Lindt, FutureLife, and Simple Truth.
The promotion is exclusive to its Xtra Savings members, who will receive a Little Shop mini collectable item for every R200 spent at Checkers, Checkers Hyper, its new format Checkers Foods, and on the Sixty60 delivery app. The campaign comprises 24 collectables, which help build a tiny version of a supermarket.
This time around, the retailer also has a mini collectable Sixty60 delivery bike, the bright teal bikes behind its on-demand delivery service.
The retailer previously ran a couple of iterations of its Little Shops campaign and another that encouraged its little customers to build a mini garden. All of the retailer’s collectables promotions created a craze among parents and chidren each time.
The new Little Shop was made from recycled materials, in line with Shoprite’s commitments to environmental sustainability, the retailer says.
The collectables were made from 100% recycled plastics from discarded fridges, water bottles, goggles, and FSC-approved, responsibly sourced cardboard and paper. The collector’s case is both locally made and 100% recyclable.
The retailer used around 38,000 recycled refrigerators, 166,000 pairs of recycled goggles, and 210,000 PET bottles to create the mini items.
The retailer said 3,800 old refrigerators can be turned into 798,000 mini–Simple Truth raw honey jars, while a single pair of old swimming goggles could make around ten mini aQuellé bottled waters. It said a 500ml PET bottle can be used to make six mini Energizers or ten mini Oh My Goodness! Spaghetti Bolognaise ready meals.
Customers that purchase a product from participating brands, and swipe their loyalty card, also stand a chance to win a share of R100,000 in prizes.