Checkers on Monday launched a "Little Garden" promotion in which it will give away seedling kits at till points for every R150 spent in its stores.
The kits contain everything necessary to grow eight different types of flowers, eight types of herbs, and eight types of vegetables.
Checkers is also selling associated products alongside the promotion, ranging from R25 for a "limited edition collectors' case" at R130 for a set of small gardening tools, some in pink.
The promotion borrows from Checker's hugely successful Little Shop – and sequel Little Shop 2 – promotions, which doled out tiny versions of common grocery items for every R150 spent.
The Little Shop items built up an obsessive following – among both adults and children, and Checkers had to go to great lengths to track which of its stores had run out of the "gifts", and placate angry collectors.
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Pick n Pay had similar enormous success with its "Stikeez" collectables promotion.
Checkers said it hoped Little Garden would get adults and children outside, together, gardening.
It does, however, come with a dark side: a surprisingly catchy song with an impossible clapping sequence.