After driving parents nuts with its Little Shop miniatures, Checkers just launched a collectible line of real garden plants
- Checkers on Monday launched a "Little Garden" promotion, a free seedling kit for every R150 spent at its stores.
- The kits grow into eight types of vegetables, flowers, and herbs, for a "collection" of 24 plants in total.
- Checkers drove parents (and adults in general) crazy with its Little Shop promotions. It says Little Garden will hopefully get children and adults outside, and gardening.
Checkers on Monday launched a "Little Garden" promotion in which it will give away seedling kits at till points for every R150 spent in its stores.
The kits contain everything necessary to grow eight different types of flowers, eight types of herbs, and eight types of vegetables.
Checkers is also selling associated products alongside the promotion, ranging from R25 for a "limited edition collectors' case" at R130 for a set of small gardening tools, some in pink.
The promotion borrows from Checker's hugely successful Little Shop – and sequel Little Shop 2 – promotions, which doled out tiny versions of common grocery items for every R150 spent.
See also: Here's exactly how students can get 10% off anything at Shoprite and Checkers for four days every month, starting next week
The Little Shop items built up an obsessive following – among both adults and children, and Checkers had to go to great lengths to track which of its stores had run out of the "gifts", and placate angry collectors.
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Pick n Pay had similar enormous success with its "Stikeez" collectables promotion.
Checkers said it hoped Little Garden would get adults and children outside, together, gardening.
It does, however, come with a dark side: a surprisingly catchy song with an impossible clapping sequence.
Here is the infuriatingly difficult song that goes along with Little Garden.
If the song sounds familiar, you may have seen the movie Pitch Perfect.
Because half the adult population of South Africa will now be asked to help kids learn the clap sequence, here is the cheat sheet.
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