Some Checkers stores are getting Starbucks restaurants
- Starbucks is opening outlets in two Checkers stores.
- The first outlets will be opened in so-called Checkers FreshX stores in Johannesburg and Stellenbosch.
- FreshX stores are aimed at more affluent consumers, and offer large wine cellars and sushi belts.
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Starbucks will be opening restaurants in some of the Checkers FreshX stores in December.
The first two Starbucks outlets will open at the retailer’s new Checkers FreshX supermarkets in Rosebank and Stellenbosch.
Checkers launched its first FreshX store in 2017 in a bid to attract more affluent customer and grab market share from upmarket retailer Woolworths. The large stores cater for high-end shopping, featuring sushi belts, chocolate counters, spacious temperature-controlled wine cellars and artisanal breads. Shoprite’s ambition is to grow the number of FreshX stores to 80 in a period of two years.
READ | Take a look: Inside Checkers' brand new flagship store in Sandton, designed to take on Woolworths
Checkers, which already stocks the ‘Starbucks At Home' range of coffee beans and capsules, says its collaboration with Starbucks will make premium coffee more accessible and bring the Starbucks experience to thousands of consumers through its increased retail footprint.
Under new ownership, Starbucks itself is on a drive to rapidly grow the number of its roasteries in the country. Rand Capital Coffee, which hold the master franchise agreement for Starbucks in South Africa, said earlier in the month that it plans to open 8 more stores by mid- December.
Stores have been planned for Canal Walk, which will open on 19 November as well as other locations such as Cavendish Square, Stellenbosch, Tyger Valley Shopping Centre, the V&A Waterfront and Camps Bay
The company currently has 16 stores in Gauteng and KwaZulu-Natal.
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