Cell C's old logo launched in 2010 and its new logo.
  • In the first half of 2018 its effective data price was 28% down from the year before, Cell C says.
  • In the same period its effective price for voice calls went up by 3% – even while customers kept switching to WhatsApp voice calling.
  • Vodacom reported a 17.1% decrease in data costs during April, May, and June.


On a per-megabyte basis its effective price for data declined by 28%, year on year, in the the first half of 2018, Cell C said in an investor presentation released by its new parent company, Blue Label, on Tuesday.

At the same time its data revenues increased by a fifth, as data traffic spiked by 62% compared to the previous year.

The numbers are roughly in line with those reported by Vodacom in July, when it said its average data cost had decreased by 17.1% in the three months prior, with a 10% increase in revenue as usage spike.

See also: Vodacom says its data was suddenly a lot cheaper in the last three months – and it is thrilled about that

At the same time its customers continued to make old-style phone calls less and less, Cell C said, with a 10% year-on-year decline in voice traffic. However, its revenues for voice calls were down only 6% – because it effectively charged 3% more for every minute in telephone calls.

Like other networks, Cell C is seeing customers shift to WhatsApp voice calling, or other similar platforms, as WhatsApp calls become increasingly cheaper than voice call.

Cell C also report 60,000 "completed transactions" on its entertainment service Black, which competes with the likes of DSTV, though it said it had 260,000 people on free trials for the service.

Receive a single WhatsApp every morning with all our latest news: click here.

Also from Business Insider South Africa: