A Cape Town startup will drop R10,000 in R10 notes from a roof in a crazy publicity stunt
- Student rental startup DigsConnect is planning to drop R10,000 from the roof of a University of Cape Town (UCT) building on Thursday morning.
- Co-founder Greg Keal says DigsConnect wanted to do something "crazy" to say thank-you to its clients.
- The startup already distributed R1,000 and R2,000 batches of R10 notes on UCT as a warmup for the big drop on Thursday.
Cape Town-based student rental startup DigsConnect is planning to drop R10,000 in R10 notes from the roof of a University of Cape Town (UCT) building on Thursday morning.
DigsConnect, which achieved 2,000 listings in less than a year, wanted to do something “crazy” to say thank-you to its clients, co-founder Greg Keal told Business Insider South Africa.
“We would have made no progress without the incredible support of UCT landlords and students,” Keal says. “And people are tired of boring radio ads and billboards.”
The money will be dropped from an as-yet undisclosed location at 12:55.
“It will be on UCT Upper Campus… somewhere,” Keal says.
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DigsConnect, which describes itself as "the Airbnb of student accommodation", already distributed R1,000 and R2,000 in R10 notes on Tuesday and Wednesday in a build-up to the big R10,000 drop on Thursday.
“I think the main response was shock that we were literally handing free money out,” Keal says about the reception thus far.
Keal co-founded DigsConnect with Alexandria Procter in 2017. The duo, both aged 23, met while serving on UCT’s student council.
“Alexandria was being inundated with requests for accommodation as the day students coordinator on the SRC,” Keal says.
“We knew that there had to be a better way. So we created a platform that allows students to find every type of accommodation offered in one central place.”
Keal hopes the marketing campaign will push up unique browsers and listings on DigsConnect’s website.
The startup is also working with sales website OneDayOnly to do giveaways through its Facebook page the next couple of weeks.
“Right now our biggest focus is growth,” Keal says. “More listings, more users, more interactions.”
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