Cape Town listed as among most 'Instagrammable' place in the world – only 3 African countries made list

Business Insider SA
Table Mountain. Facebook/Friends of Table Mountain
Table Mountain. Facebook/Friends of Table Mountain
  • Cape Town is ranked 22nd on the 'Top 50 Most Instagrammable Places 2022' list, according to media and travel company Big 7 Travel.
  • On the rest of the continent, only Kenya and Morocco feature.
  • The list of destinations is judged by a tally of hashtags used for the destination; sample surveys of the company's audience are also used.
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Cape Town has been listed 22nd among the "Top 50 Most Instragammable Places" in the world, beating the capital of the Alpes-Maritimes, Nice, the crisp Thai waters of Phuket, and Spanish party capital Ibiza.

Travel and media company Big 7 Travel has released the list every year for the past four years, using a tally of the number of Instagram hashtags per destination, combined with a survey of its users.

The final list is selected based on its visual attraction and social-media popularity.

The 2022 edition features 50 locations in the world, one from almost every continent. 

Two African destinations made the list alongside the Mother City; Masai Mara, Kenya, held the 35th position with Marrakech, Morocco, in the 33rd.

Here's what Business Insider SA found out about the three African locations using the hashtags:

Cape Town, South Africa

Clifton Beach, Cape Town
Clifton Beach, Cape Town

More than 12.5 million hashtags are associated with Cape Town. It's described as a location with dramatic scenery, spectacular ocean views, and pink neighbourhoods by Big 7 Media.

Instagram users can find a handy community that helps locals and tourists with discovering the city, with valuable insights such as "11 Things Tourists Should Never Do in Cape Town." We also discovered 'The Grand Daddy Boutique Hotel' a rooftop trailer hotel, the only kind in the world.

Masai Mara, Kenya

Masai Mara, Kenya
Masai Mara, Kenya

Between August and October, tourists can see the wildlife spectacular of the wildebeest migration that forms part of the Masai Mara reserve's ecosystem. This destination on Instagram has well over a million hashtags such as #masaimara and #masaimaranationalpark.  

Multiple travel agencies suggest tourists take a 10-day adventure to really soak up the grandeur of the national treasure. If you're looking for a birds eye view of the national park, perhaps consider a balloon safari. There are a handful of camps that one can stay at located in the reserve namely Julia’s River Camp, Saruni Mara, Naboisho Camp and more.

Marrakech, in Morocco
The Rodamón Riad in Marrakech, Morocco has a pool and roof terrace. Rodamon Riad/Hostelworld
The Rodamón Riad in Marrakech, Morocco has a pool and roof terrace. Rodamon Riad/Hostelworld

With well over 9.3 million hashtags of the destination, Marrakech, is known for its buildings, palaces, marketplaces, and "red" city. Its opulent and colourful buildings give all the good vibes tourists look for, making it a content-worthy destination. Commonly featured on Instagram are the cobblestone alley ways in the Medina which houses bath houses and marketplaces.

Via Instagram, Business Insider SA found that French design house Yves Saint Laurent has a cobalt blue museum in the city, Jardin Majorelle – Yves Saint Laurent Mansion. Alternatively, souks (traditional marketplaces) found in the maze of the Medina such as the Place Rahba Lakdima are great marketplaces to find an assortment of mixed herbs, spices and textiles.

* The headline of this article was amended after publication to make it clear that Cape Town was listed among the most Instagrammable places in the world, and was not at the top of that list. 

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