Tourists to SA have been in decline - but Cape Town says it’s expecting 50,000 British tourists in 3 months
- Cape Town is expecting to grow British tourists to the city by 30% to 50,000 over the next 3 months.
- This after Stats SA announced that international tourists arrivals declined by 5% in July 2019 compared to 2018.
- Cape Town said it additionally expects 20% more German tourists and 11% more US tourists.
- For more visit Business Insider South Africa.
The City of Cape Town expects that close to 50,000 British tourists will visit the city within the next 3 months - a whopping 30% increase compared to the same period a year ago.
The news point to a somewhat recovery of the South African tourism industry after Stats SA announced that international tourist arrivals declined by 5% in July 2019 compared to a year ago, after declining by 1.8% for the whole of 2018.
City of Cape Town economic opportunities and asset management mayoral committee member James Vos said in addition to British tourists, the city expects 20% more German tourists, and 11% more tourists from the United States by March 2020.
He said the numbers are attained by looking at actual seat reservations on international flights to Cape Town for the next 3 months.
The three nationalities make up those who most visit South Africa, and that saw some of the sharpest arrival declines in July.
Vos attributed the growth in expected tourists to the city implementing successful marketing and growth strategies.
He used the City’s Air Access initiative as an example that has helped to secure 16 new flights to Cape Town International Airport, ensuring tourists have easy access to the city.
One example of a new direct flight between New York City and Cape Town, operated by United Airlines, which launched in December.
“Clearly our investments in destination marketing and tourism development are paying off,” Vos said.
Tourism contributes to 1.5 million jobs in South Africa, and contributed 8.6% of all economic activity, or R425.8 billion.
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