Pick n Pay says it owes customers R200 million, and they should please claim it
- Pick n Pay says its customers have accumulated R200 million worth of Smart Shopper points.
- It would like them to spend those.
- The loyalty scheme comes with discounts at the till, when you present you card, but there is also a points system, with points that act a lot like cash.
- But, unlike cash, those points expire.
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Members of its Smart Shopper scheme have earned – but failed to spend – a combined R200 million worth of points over the past year, says Pick n Pay, and now is a good time to check if you are one of them.
It is "encouraging customers to check their points balance", Pick n Pay said in a statement on Tuesday, for points that come very close to being like cash, just cash that expires.
A Smart Shopper card offers immediate discounts on an ever-changing range of items. Those instant savings are heavily promoted on shelves, and applying for a card is fast and easy, to the extend that Pick n Pay says it now has 8.5 million active Smart Shoppers, who swipe cards for 75% of all its sales (up from 65% the previous year).
Those who swipe the card are also awarded points, both at Pick n Pay tills and at partners such as BP garages. These can be spent as a "cash back" discount for a future purchase, on anything at all, but expire after 12 months.
On average, every Smart Shopper member has more than R20 in such points waiting for them.
Redeeming points requires an extra level of registration, using a South African ID or passport. Once that is done, you can spend points as long as the accumulated balance is at least R5.
There are several ways to register a Pick n Pay Smart Shopper card, and check the points balance, including via:
- USSD, by dialling *134*930*[card number]#
- WhatsApp, to the number +27 60 070 3037
- the Pick n Pay website
- the Pick n Pay app on iPhone or Android.
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