onedayonly takealot
  • Online stores in South Africa continue to make claims of dramatic deals - particularly on standalone portals.
  • Both OneDayOnly and Takealot run daily deals that promise discounts of up to 50% and at times well over R1,000 on certain products.
  • But a fact check by Business Insider last month found that both stores inflated the actual discount shoppers were receiving.
  • So we returned in July to randomly assess whether anything has changed.
  • Both stores have improved their monthly discount claims but are still overstating many.
  • For more stories go to www.BusinessInsider.co.za.

Online stores in South Africa continue to make claims of impressive discounts on a wide range of products. Stores use these to entice shoppers to make the purchase - and the addition of limited-time deals is a well-known tactic in this regard.

OneDayOnly and Takealot have daily deal stores that offer more than 100 products each day. They market these with bold rand or percentage discounts that are only available for 24 hours. Although most of the products in each store are available at some price reduction, the deal's significance is often drastically overstated compared to competitors and recommended retail pricing.

With this in mind, each month Business Insider South Africa is evaluating how accurate these two stores' deals are using the following methodology:

  • On a random day each month, Business Insider South Africa uses a random number generator to select 10 out of the first 100 products posted, and record the claimed recommended retail price, the website's selling price, and its advertised discount.
  • We then do online research for each product to determine alternate prices readily available at competing online stores in South Africa.
  • From that, we calculate just how accurate the claimed discount was.
  • If there is no local equivalent of the product advertised, we will draw another random product to review.

Last month, Business Insider South Africa found that on OneDayOnly, there was a 72.2%, or R5,334.10 difference, between the discounts claimed and those available elsewhere. On Takealot, there was a 136.4%, or R1,352 difference, between the discounts claimed and those available elsewhere.

Here's how claimed discounts stacked up on Takealot and OneDayOnly in July

Takealot

Across the ten random products reviewed in July 2021, Takealot claimed to offer discounts to a total of R1,068.

After researching the various products, Business Insider South Africa found that a more accurate cumulative discount amounted to R309.

There was a 110.24% difference, or R759 difference on the day in question, between the discounts claimed by Takealot and those available elsewhere. This discount overstatement represents a month-on-month improvement of 26.16%.

Biggest overstated discount: R160 (Targus Intellect 15.6" Laptop Backpack - Black/Grey).

OneDayOnly

Across the ten random products reviewed in July 2021, OneDayOnly claimed to offer discounts to a total of R12,780.

After researching the various products, Business Insider South Africa found that a more accurate cumulative discount amounted to R7,801.

There was a 48%, or R4,979 difference on the day in question, between the discounts claimed by OneDayOnly, and those available elsewhere. This discount overstatement represents a month-on-month improvement of 24.2%.

Biggest overstated discount: R1,821 (Yamaha EZ300 Touch Sensitive 61-Key Lighting Keyboard).

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