Jacob & Co. Bugatti Chiron Tourbillon.
Bugatti
  • Bugatti teamed up with watchmaker Jacob & Co. to create the Bugatti Chiron Tourbillon, a watch with a tiny 16-cylinder engine inside.
  • The replica motor begins to churn with the push of a button.
  • Bugatti said the timepiece's movement comprises 578 individual pieces and took almost a year to develop.
  • The watch - which features other Bugatti-themed elements like a fuel gauge, a tiny grille, and blue shock absorbers - comes with a sticker price of $280,000 (about R5 million).
  • For mores stories go to www.BusinessInsider.co.za.

Bugatti has partnered with watchmaker Jacob & Co. to release a timepiece only owners of its seven-figure supercars can possibly afford.

The new watch, called the Bugatti Chiron Tourbillon, is highly complex and features a tiny, moving replica of Bugatti's 16-cylinder engine inside. The actual engine it's based on - an 8.0-liter, quad-turbocharged unit rated at 1,500 horsepower - propels the $3 million (about R54 million) Bugatti Chiron to 62 mph in 2.4 seconds and helps it achieve an electronically limited top speed of 261 mph.

Judging by its $280,000 (R5 million) price tag - a figure that could buy you any number of super-fast sports cars - you might think the Chiron Tourbillon puts up similarly impressive specs. Unfortunately, the watch isn't going anywhere fast, but it sure does look cool.

The miniature engine's pistons actually move, and the watch sports Bugatti-inspired design elements like a tiny horseshoe grille and shock absorbers that suspend the watch's movement in midair.

Learn more about the Bugatti Chiron Tourbillon:


Jacob & Co. has partnered with Bugatti to release a supercar-themed watch with a miniature Bugatti engine inside.

Bugatti

It's called the Bugatti Chiron Tourbillon, and it comes with a supercar-like price tag of $280,000 (R54 million).

Bugatti

But that figure shouldn't be much of a stretch for true Bugatti enthusiasts, considering the car it's based on — the Bugatti Chiron — costs right around $3 million (R54 million).

Bugatti

The actual Bugatti Chiron has a massive, 8.0-liter, 16-cylinder engine rated at 1,500 horsepower.

Bugatti

Jacob & Co.'s Bugatti Chiron Tourbillon has 16 cylinders, too — but it lacks nearly all the horsepower of the original engine.

Bugatti

Press the rightmost button on the watch, and the replica engine's pistons begin pumping up and down.

Bugatti

The timepiece's top and sides are made of sapphire crystal, so you can watch your tiny engine churn.

Bugatti

The intricate movement comprises 578 components, and the tiny crankshaft driving the engine is "one of the smallest and most complicated watch parts ever manufactured," according to Bugatti.

Bugatti

The movement is suspended at its four corners by pieces that look like shocks off of the Chiron.

Bugatti

If you look closely, you can see that the power-reserve indicator on the left-hand side of the watch is shaped like a fuel gauge. The Bugatti Chiron Tourbillon doesn't take gas, but if it did, it would surely demand premium.

Bugatti

The watch's exterior is also designed with elements of the Chiron in mind. At one end, there's a miniature version of Bugatti's iconic horseshoe grille ...

Bugatti

... and the swooping lines on the side of the watch are meant to echo the same element that's found on both the Chiron and its predecessor, the Veyron.

Bugatti

The partnership between Jacob & Co. and Bugatti began in 2019 and has yielded a few other watches, but none as completely over the top as this latest creation.

Bugatti.

If you're a Bugatti fan, then, you have a simple choice: add a new Ferrari to your collection, or buy a $280,000 (R54 million) watch to match your Chiron.

Bugatti

Receive a daily update on your cellphone with all our latest news: click here.

Get the best of our site emailed to you daily: click here.

Also from Business Insider South Africa: