- Twitter's newest viral challenge, known as the #BroomChallenge, inspired thousands of people to upload videos balancing broomsticks upright - demonstrating a supposed unique gravitational pull happening on February 10.
- The viral tweet igniting the challenge, however, has proven to be a hoax.
- In a statement to Insider, NASA called the challenge "harmless," but stressed the importance of people doing their own research before jumping on the latest viral trend.
- In response to the Twitter storm, NASA uploaded a video to Twitter demonstrating that brooms can stand upright every day of the year.
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In the latest viral challenge to overtake Twitter, people are balancing brooms upright in order to demonstrate a supposed unique gravitational pull taking place on February 10. However, the tweet igniting the #BroomChallenge - which claimed that NASA provided the scientific basis for the balancing act - has proven to be a hoax.
"Okay so NASA said today was the only day a broom can stand up on its own because of the gravitational pull," Twitter user @mikaiylaaaaa wrote, accompanying a video of herself balancing a broom. The tweet, which has received over 250,000 likes at the time of this post, inspired thousands to upload their own videos of broom balancing acts.
The stunt's premise of an unusual gravitational pull on February 10, however, is false - and NASA wants to set the record straight.
"This is another social media hoax that exemplifies how quickly pseudoscience and false claims can go viral," NASA said in a statement emailed to Insider. "While this hoax was harmless, it also shows why it's important for all of us to do some fact-checking and research - including checking in with @NASA and NASA.gov for real science fun facts - before jumping into the latest viral craze."
NASA took the opportunity to educate on the platform that inspired the viral challenge in the first place. The NASA Twitter account posted a video of astronaut Drew Alvin and scientist Sarah Noble demonstrating the challenge - on February 11, after the day of the supposed special gravitational pull allowing for brooms to balance upright.
"Basic physics works every day of the year - not just February 10th," the tweet read.
The tweet has received nearly 4,000 likes within an hour of its posting.
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