South Africa is getting a new food delivery service - which hopes to top Uber Eats and Mr D Food

Business Insider SA
Taxify is now called Bolt
  • Bolt, the e-hailing company until recently called Taxify, says it will soon launch food delivery services in three countries – and South Africa is one of them.
  • Bolt and Uber are in fierce e-hailing competition in several countries, and SA has become a key battleground.
  • Bolt hasn't said when it will launch, but is already hiring people for the new service.

E-hailing company Bolt, which recently changed its name from Taxify as it moves into new areas of business, says it plans to launch on-demand food delivery services in three countries: Estonia, Finland, and South Africa.

It this week promised to provide "the best food delivery service" in South Africa – throwing down the gauntlet to Uber Eats, Mr D Food, and OrderIn, three companies already fighting for food delivery market share in major urban centres.

See also: Fast food deliveries are exploding in South Africa - here are the winners

Bolt will roll out the service using its existing drivers and customers, which covers a large geographic footprint thanks to an aggressive rollout into secondary cities such as East London, Pietermaritzburg and Polokwane in October, and to the Garden Route towns of Plettenberg Bay, Knysna, George and Mossel Bay in November. 

The company has not said how quickly it plans to launch the food service, but four days ago it posted a job ad for a food operations manager in Cape Town.

The position is for a "hustler", the company said, whose job will include "Analyse courier, restaurant, and customer metrics". 

See also: Uber Eats and Mr D Food charge restaurants up to 30% commission – but ask them not to charge more

Bolt has also launched sign-up sheets for both restaurants and food couriers at a dedicated food section of its website.

The forms suggest it will be looking for people who can deliver by car, motorbike and scooter, but also on foot. 

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