Is BlackBrick the future of flexible living?

A revolution in service led urban living, BlackBrick has launched an entirely new residential concept in the centre of Sandton, Africa’s economic capital. Conversion of the building at 25 Fredman Drive, formerly home to the offices of SAB / ABInBev, is almost complete and by mid 2020 will be home to 208 apartments including a hotel component in an environment anchored by hospitality and community, with a world- first residential club membership offering.                                                                       

Buyers into BlackBrick automatically become club members – as will the tenants who rent the apartments. Membership will allow for use of the property’s extensive facilities, which include a cafe, work spaces & boardrooms, boxing gym, rooftop boma, dining lounge, cinema room, library, meditation garden and more.

“The vision is to eventually offer BlackBrick members access to a network of residential clubs, which allow for fluid, facilitated movement between BlackBrick properties in different cities,” says BlackBrick founder Moritz Wellensiek. “The way people live and work is changing – and it’s not a cycle, it’s a systemic change. The rise of flexi-hour workdays, hot desking and mobility means that people have different requirements when it comes to their homes, too. We see BlackBrick as the future of flexible living, where members will be able to move freely between cities on both a short and long-term basis. In addition to this, BlackBrick is an exceptional investment opportunity as it remains the lowest entry point into the Sandton property market where investors are able to offer the best rental value while still getting impressive rental returns,” says Wellensiek.

Within the first month of launching, BlackBrick sold 90% of their units. BlackBrick pricing started at R950 000 with studios, 1-beds, 2-beds and Penthouses selling for around 40% lower than the nearest-comparable properties in the area. The accessible pricing means that rental pricing can start at around R7 500 per month for a year lease and hotel rates at launch from R950 per night. Units on the hotel floors are sold with a guaranteed yield which gives the investor a reliable monthly income.

The turnkey offering includes a number of bolt-on packages which can be added to the apartment purchase, including a tech-pack, electric bicycle, car sharing and more. Most notable is BlackBrick BOX, a furniture brand which is a partnership between BlackBrick and Weylandts, aimed at providing high quality yet accessible furniture to the urban market. The BOX range includes customised pieces designed to maximise space in the apartments with clever touches like folding tables and high-tech beds with lockable storage.


“The Sandton BlackBrick building is being developed with investment from empowered property fund, Setso, and in partnership with HB Realty who have a long track record of delivering high quality projects at scale, which is seeing the BlackBrick apartments constructed to an incredibly high standard while remaining accessibly affordable,” Wellensiek adds.

Elements of the BlackBrick experience are on show in the building, with viewings available via appointment.

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This post and content is sponsored, written and supplied by BlackBrick.