OneDayOnly is doing a replay of Black Friday – and it is promising a lot of free stuff

Business Insider SA
ODO replay
  • OneDayOnly is doing a repeat of Black Friday, after it didn't have a great one the first time around.
  • The online retailer has promised customers the chance to win free gifts valued at R2 million over 6 days.
  • The site was hit by major technical glitches last Friday, leaving many customers frustrated.
  • For more stories visit Business Insider South Africa.

OneDayOnly is doing Black Friday – again – from midnight on 4 December, it says. The online retailer is also including 3,500 "surprise" free gifts, which it values at R2 million, for randomly selected-shoppers from Wednesday, 3 December to Tuesday, 8 December 2020.

The e-tailer didn’t get off to the best start last week, when its website crashed and was down for more than four hours during the big shopping day, while its app users reported login issues.

Despite the wide-ranging technical issues, OneDayOnly continued to drop random 100% discount deals last week which “sold out in seconds”.

See also: It’s official: Black Friday flopped in SA this year – even though online did much better 

OneDayOnly says its technical team has been investigating the issues to ensure that there are no repeats on Black Friday 2.0.

“Despite having undertaken the necessary precautions to support the massive increase in traffic we expected last week Friday, our site simply couldn’t keep up. Fortunately our app was stable throughout most of the day, and we saw tremendous uptake on that platform,” says Laurian Venter, director at OneDayOnly.

“We have had such an overwhelmingly positive response to our apology across our social media platforms and as we already negotiated these incredible deals, we thought that we should try again with our one-week-later-but-still-Black-Friday promotion

“We want to fulfil our Black Friday promise to our customers – particularly amidst the current economic climate, so have discounted our products even further this time around,” adds Venter.

Black Friday 2020 was a flop for South African retailers, early statistics show, with a huge decrease in in-store sales. While online transactions increased by more than 60% – it was not enough to offset a plunge in in-store sales.

See also: Black Friday 2020: These malls were the big winners - and losers

 Declines were also recorded in other countries, with numbers from Barclaycard, the biggest credit card company in Britain, showing an overall decline of some 10% in total transactions, with the value of payments down even more.

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