Black Friday sale
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  • The annual Black Friday discount bonanza falls on 27 November this year. All indications are that it will be big in South Africa again.
  • In 2019 many retailers reported disappointing Christmas sales because shoppers spent so much money in late November, trying to lock in good Black Friday bargains.
  • That should motivate more retailers to work harder to come up with great Black Friday deals in 2020.
  • Retailers are also likely to get going early, so you can start looking out for really good prices from early November.
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* This article is regularly updated as new information becomes available.

Black Friday was a major shopping event in South Africa last year, as South Africans rushed to find bargains well ahead of the traditional Christmas shopping period.

The result was smaller sales for major chain stores during December – even before SA's economy and consumer spending took a nose-dive in 2020 due to trouble that included the novel coronavirus.

With wallets tight and everyone looking for a good deal, Black Friday 2020 (on 27 November this year) is expected to be bigger than ever, with lots of competition among retailers.

Here is what we know about Black Friday 2020 so far.

When is Black Friday in South Africa this year?

The date of Black Friday changes each year. This year, Black Friday lands on Friday, 27 November, slightly under a month from Christmas.

But like many other retail holidays, Black "Friday" really starts several days — or even weeks in the case of some retailers — before the real event. The high anticipation for deals is enough to make retailers launch sales early, as they try to lock in the limited spending South Africans can afford.

We believe that competition among supermarket group, and their attempts to create buzz, may see really good deals available as early as the beginning of November.

If you want the best deals, try to hang on to some cash from October, rather than waiting to be paid in November to have the money to spend on "Black Friday" specials.

How long do Black Friday sales last?

Again, don't be fooled by the name that suggests it's a single day. It's most definitely not. It's more like a shopping season that begins in early November.

Black Friday sales generally start days or weeks in advance of the actual shopping event or continue on until Cyber Monday. Better yet, some retailers hold their deals until well after both events to further boost the entire December shopping season.

Where can I find the best Black Friday deals in South Africa?

There are a lot of good deals – and some fake "discounts" – during the Black Friday season. South African retailers are not above luring you into a store with one genuinely good price, then trying to sell you on specials that aren't that good.

At Business Insider South Africa we highlight the best and worst deals we can find. Bookmark this page and check back here for everything we know about Black Friday 2020, as soon as we know it.

If you want to see what major retailers to watch, check out our favourite discounts last year from Game, Woolworths, Pick n Pay, Boxer, Checkers, Spar, Dis-Chem, and Clicks.

Until the deals go live and we can tell you about them, here are some of the best ways we've found to discover good Black Friday deals early.

  • Identify the stores that have what you want, and subscribe to their email newsletters. Just about everyone will send you an email if you provide an address, and those mails often have early notification of specials.
  • Ditto for social media. Retailers love Twitter and Facebook, and try hard to keep their followers fed with information.
  • Also, download the apps. Online, and especially brick-and-mortar store shopping apps, may seem superfluous, but they can be the bargain hunter’s best friends.Push notifications can alert you the minute new sales items are released, and some stores even offer app-only Black Friday specials.
  • Build a wishlist. If nothing else, telling a target store what you want will make your shopping faster on the day. With any luck you'll get personalised offers too.
  • If you want to be sneaky, try to put what you want in a cart a couple of days early, then walk away from it. You may just score an abandoned-cart discount

See also: Want an extra online-shopping discount in South Africa? Try walking away for a day or three.

* This article is regularly updated as new information becomes available.

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