Sir John with Beyonce (supplied)
Sir John with Beyonce (supplied)
  • Beyoncé’s longtime makeup artist, Sir John, released a makeup line for South African women on Thursday. 
  • The line contains a highlighter stick and an eyeshadow palette. 
  • It will be available at selected Woolworths’ stores for a limited time. 
  • Visit BusinessInsider.co.za for more stories.

Sir John, who has worked with Hollywood celebrities Priyanka Chopra and Kim Kardashian West and has been Beyoncé’s go to makeup artists since 2010, released a line of animal cruelty-free and vegan-friendly makeup in South Africa on Thursday. 

The line called Volume 1 is available for a limited period at selected Woolworths stores and the online Woolworths store.

It consists of a highlighter stick and an eyeshadow palette designed specifically for the South African women’s skin type - and is all priced between R150 and R450. 

Sir John, who collaborated with Woolworths’ beauty range W.BEAUTY on the line, said he took a hands-on approach developing the range. 

Sir John's eyeshadow pallet (supplied)
Sir John's eyeshadow pallet (supplied)

This is the very first time he is releasing a line of beauty products carrying his name. 

“From the very first product sketches, to the name, the packaging, the symbolism and the product intrinsics. It was very important to me that Volume 1 reflects who I am as an artist, and that it delivers the quality associated with the W.BEAUTY brand,” Sir John said.  

“To be able to fulfil a life-long dream of launching my own signature product range with a brand that shares my values and passion for celebrating beauty, has been inspiring and life-changing.” 

The iconic Vogue cover Sir John did Beyoncé's make
The iconic Vogue cover Sir John did Beyoncé's makeup for (supplied)

The curated collection is W.BEAUTY’s first international product collaboration. 

Woolworths beauty brand communication head Shaheda Sayed said Sir John has previously worked with W.BEAUTY on a series of makeup masterclasses across South Africa. 

Sir John at the South African launch (Instagram, @
Sir John at the South African launch (Instagram, @sirjohnofficial)

He has also helped to style various Woolworths’ campaigns and events. 

“Having developed a strong working relationship with Sir John over the past few years, collaborating on a bespoke product line with the makeup maestro was a natural next step,” Sayed said. 

“It [also] is the first time that a popular South African retailer has worked closely with a well-known international authority to produce a makeup collection that has been created to effortlessly illuminate South African women’s naturally sun-kissed skin.” 

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