TAKE A LOOK: Beyoncé’s new athletic wear sold out within hours in South Africa
- Beyoncé’s new athletic wear range, a collaboration with Adidas, sold out within half a day of its release in South Africa.
- The Ivy Park range went on sale last weekend – with prices ranging from a pair of tights for R799 to an asymmetrical coat for almost R4,000.
- There has been some controversy, with some fans demanding more stock, and others wanting bigger sizes.
- For more stories, go to Business Insider's home page.
Beyoncé’s new athletic wear range, a collaboration with Adidas, sold out within half a day of its release in South Africa.
The Ivy Park range went on sale in South Africa late on Friday night, and online stock sold out within hours, according to a statement. The range also sold out in store, at the Adidas store in Sandton City, within two hours the following day.
This angered some fans, who went home empty-handed:
Beyoncé launched Ivy Park two years ago with Phillip Green, the British billionaire behind the retail chain Topshop. Beyoncé then bought out Green to become the full owner of Ivy Park, following allegations of sexual harassment and racial abuse against the businessman.
Last year, Beyoncé announced that she is partnering with Adidas in rebooting Ivy Park.
The new Ivy Park x Adidas range is predominantly in orange and maroon, and at least one item has been likened to a grocery store uniform.
The clothes on offer in South Africa ranged in price from one of the cheapest items, a pair of tights for R799...
To the most expensive piece, an asymmetrical coat for R3,799.
This convertible "track jacket" was on sale for R2,299.
While many customers quickly snapped up the new collection, some took to social media to vent their frustration about the lack of plus sizes in the range.
The items on offer come in sizes XS to XL - not adequate for some social media users:
Adidas has found success in recent years with its Yeezy collaboration with rapper Kanye West. As popular Adidas styles such as Stan Smith and the Superstar have fallen out of style, Adidas has said it plans to focus more on Yeezy, boosting the number of product launches to between 20 and 30 a year, up from two or three three years ago.
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