TAKE A LOOK | Beer brand Flying Fish branches out into fashion
- Flying Fish is branching out into fashion, and has partnered with local fashion brand AMEN.
- The new collection features designer t-shirts, sweaters, bold print shirts and hoodies.
- For more articles, go to www.businessinsider.co.za.
Local beer brand Flying Fish has launched a new online store and is collaborating with local designers, as it branches out into fashion.
The store keeps an array of merchandise including designer t-shirts, sweaters, bold print shirts hoodies and masks. The prices range from R50 for socks, to R1,500 for its limited edition jackets and pants.
The brand is now launching a series of collaborations, starting with fashion and interior designer pair, Bradley Muttitt and Abiah Mahlase. They own the fashion brand AMEN, which is known for pushing fashion boundaries.
“We know our consumers love Flying Fish, but we wanted to do more to provide our consumers with offerings that are aligned to their passion points. We wanted to offer our consumers fashion pieces that were reflective of them, their vibrancy, creativity and culture,” Colleen Duvenage, spokesperson for Flying Fish, said.
Mahlase said creating the collection was exciting.
“The brief basically was to create something very urban, a fun collection, something that was wearable and would appeal to both brands in terms of the AMEN aesthetic and also Flying Fish.”
The duo created a colour print that resembles Flying Fish’s green, yellow and blue colourway.
Duvenage said the AMEN brand resonated with them.
“Their imagination and their level of creativity is something that is truly inspiring. As a brand, the opportunity to partner with the likes of AMEN, who bring our values to life through their designs was something we didn’t want to miss out on,” she said.
Flying Fish will partner next with clothing brand Phume, she said.
Receive a daily news update on your cellphone. Or get the best of our site emailed to you.
Go to the Business Insider front page for more stories.