One of the brand's most popular lipsticks is called "F*ck Trump."
  • Lipslut is an online beauty brand that sells lipstick and lip gloss inspired by political figures and social issues.
  • The brand's products are vegan and cruelty-free, and a portion of all sales goes towards fighting women's issues.
  • On Tuesday, the brand announced that it'd be donating 100% of earnings this week to organisations that support the black community.
  • Specifically, Lipslut says it will donate to Black Lives Matter, the Equal Justice Initiative, and the NAACP Legal Defense and Educational Fund.
  • For more articles, go to www.BusinessInsider.co.za.

Beauty brands are taking a stand against racial injustice and inequality.

On Tuesday, cosmetics company Lipslut - which sells lipsticks inspired by political figures and social issues - announced that it will donate 100% of earnings to organisations that support that the black community throughout the week. Specifically, the brand will be donating to Black Lives Matter, the Equal Justice Initiative, and the NAACP Legal Defense and Educational Fund.

"Let us know additional organisations you'd like to see us work with #blacklivesmatter," the brand wrote on Instagram.

In an email sent to Insider, founder Katie Sones said she hopes that Lipslut can both donate funds and educate its customers.

"We live in a country where racism is the norm," Sones said. "It's a fact of American life that has been swept under the rug. Quite frankly, our shared history of racial injustice is a national embarrassment that we need to confront."

"I believe we are all responsible if we are to make progress - even those of us who have not been directly affected nor feel they have previously participated," she continued. "As Americans, it's on us to fight for the equality and rights of our compatriots."

She also added: "Aside from contributing funds to help, I hope that Lipslut's platform and community can work towards educating and informing Americans about the reality of how our fellow citizens are treated."

Lipslut is best known for its political lipsticks named 'F*ck Trump' and 'F*ck Kavanaugh'

The brand launched with the "F*ck Trump" lipstick in 2017 after Donald Trump won the 2016 presidential election, according to the brand's website.

"Since that fateful night, this little grassroots brand has gone on to raise hundreds of thousands of dollars in support of women's organisations nationwide," Sones wrote.

For example, the company later created a "F*ck Kavanaugh" shade inspired by Supreme Court justice Brett Kavanaugh, a "Notorious R.B.G." colour inspired by Supreme Court justice Ruth Bader Ginsburg, and another called "Feminist As F*ck."

All of the mentioned shades, as well as the brand's other products, are vegan and cruelty-free.

A number of beauty brands have taken steps to fight against racial injustice

Sephora, for example, recently introduced a new option for members of its Beauty Insider rewards program to redeem their points as donations to the National Black Justice Coalition. Five-hundred points equals a $10 (R169) donation, 1,000 points equals a $20 (R338) donation, and 1,500 points equals a $30 (R508) donation.

In a statement previously sent to Insider, a Sephora representative said the company is "deeply saddened by the recent loss of George Floyd and the pain experienced by African Americans and communities of colour across America."

"We believe unequivocally that Black Lives Matter and we are committed to using our platforms and resources to stand against racism and injustice, to amplify Black voices, and celebrate the beauty and diversity of Black lives," the Sephora representative said.

"With our points-to-dollars donation program, which begins with support of the National Black Justice Coalition, we want to support organisations that provide critical aid in our communities and provide a way for our clients to participate in Sephora's larger giving initiatives, and direct the power and breadth of our community to support their work," the statement continued.

Glossier, on the other hand, has said on Instagram that it has donated $1 million (R16 million) to various organisations.

"We will be donating $500,000 (R8 million) across organisations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protesters," Glossier's statement said.

"In an effort to make an impact within our own industry, we will be allocating an additional $500,00 (R8 million) in the form of grants to Black-owned beauty businesses - more details to come on this initiative in June," the statement continued.

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