‘Beautiful girls work here’ Tencent tells men in job ads

Business Insider SA
  • A recent Human Rights Watch report found that Tencent (part owned by Naspers) published job adverts boasting about “beautiful girls” and “goddesses” working there.
  • In one instance one male employee said he joined Tencent because the “ladies” who interviewed him “were very pretty.”
  • The report found that 13 % (2017) and 19 % (2018) of Chinese job postings specified “men only,” “men preferred,” or “suitable for men.”

Chinese multinational Tencent repeatedly published job advertisement boasting “beautiful girls” or “goddesses” worked there, a recent report by the Human Rights Watch found.

JSE-listed Naspers owns 31.2% of Tencent.

The Human Rights Watch “Only Men Need Apply” report, released on Monday, found that job adverts featured Tencent male employees stating that a primary reason for joining Tencent is because of the beautiful women working there. 

“The reason I joined Tencent originated from a primal impulse. It was mainly because the ladies at human resources and that interviewed me were very pretty,” an article on Tencent’s recruitment WeChat account read in October 2016. 

The job advert on Weibo where a male employee said he joined Tencent because of the "verry pretty" women (supplied)

In an other advertisement for a sports content editor in March 2017, Tencent stated its preference for “strong men who are able to work night shifts.”

Tencent has since said it is investigating “these incidents” and are making immediate changes. 

“We are sorry they occurred and we will take swift action to ensure they do not happen again,” Tencent said in a statement to Reuters.

The Human Rights Watch report surveyed 36,000 job advertisements between March 2017 and January 2018. 

It found that 13% (2017) and 19% (2018) of Chinese job postings specified “men only,” “men preferred,” or “suitable for men.”

Chinese laws ban gender discrimination in hiring and advertising, but the Human Rights Watch believe the laws lack a clear definition of what constitutes gender discrimination.

“As a result, the level of enforcement is low and Chinese authorities rarely proactively investigate companies that repeatedly violate relevant laws,” the report stated.

Disclosure: Business Insider South Africa is a division of within Media24, a Naspers company. 

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