Mattel released a line of Barbies including a political candidate, a campaign manager, a fundraiser, and a voter doll.

  • Mattel released on Tuesday a line of politically themed Barbie dolls, including a political candidate, a campaign manager, a fundraiser, and a voter Barbie.
  • The company made the dolls with She Should Run, an American nonprofit that works to increase the number of women running for office.
  • The line also encourages girls to get involved in politics at a young age.
  • It's the latest in a series of Barbies that challenge traditional gender roles and come in various ethnicities and body shapes.
  • For more articles, go to www.BusinessInsider.co.za.

Mattel has released a politically-themed range of Barbie dolls, as part of an effort to increase the number of women in American politics.

The dolls were made with She Should Run, a US non-profit that wants to build a community "of women who are curious about the possibilities of public leadership."

“Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. By getting them excited today, we’re giving them the confidence to raise their voices and run for office tomorrow,” says She Should Run.

The set of dolls includes the "roles that make a winning campaign, including candidate, campaign manager, fundraiser and voter, to show girls the importance of a political team working together to win," said Mattel in a statement.

The set also includes prompts for girls to write their own political speeches.

The company and the She Should Run formed a similar partnership in 2016 with "the first all-female White House ticket", a female president and vice-president 

In September Mattel launched a range of gender-inclusive' dolls to allow kids 'to express themselves freely'. Those featured no Bambi-esque lashes or tiny waists, and they also lacked particularly muscular shoulders or defined jawlines.

"Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels," Kim Culmone, Senior Vice President of Mattel Fashion Doll Design said in a statement at the time.


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