News that SA's new regulator the Advertising Regulatory Board (ARB) had deemed the ad offensive because, it says, colonialism was too horrific to be trivialised in any way, popped up in New Zealand, Australia, America, India, and the UK (in several different outlets).
Foreigners, at least, seem to be enjoying the ads, if comment threads are anything to go by.
But South Africans did not seem to mind the ad too much either, as it clocked up more than 230,000 views on YouTube and spread rapidly as embedded video on other social networks.
Rather than finding the ad offensive and triggering, as the ARB suggested, South Africans on social media were nearly universal in finding it funny.
When I first saw that Chicken Licken 'Big John' ad I thought it was hilarious, never in a million years would I feel "traumatized", who's this lifeless person??— Bongani (@Bonganisway) December 19, 2018
There was also an emerging conspiracy theory – for which there is no evidence of any kind – that the complaint about the advertisement had in fact been lodged by a white person pretending to be a black person.
Chicken Licken – which has built a campaign that includes interactive elements around the story of a black South African who colonises Europe – is expected to lodge an appeal against the ban soon.
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