Chicken Licken's banned reverse-colonialism ad is going global – and nobody is complaining
- News outlets from India to the UK are reporting on the ban of Chicken Licken's "Big John" ad, which turns colonialism on its head.
- Many are embedding the YouTube version of the ad, which has also spread across social media.
- Everyone seems to be enjoying the ad – and if it is triggering anyone on colonialism, they aren't saying so.
After major newswire services the Associated Press and AFP picked up on the story, reports on the ban of Chicken Licken's "Big John" ad went global.
News that SA's new regulator the Advertising Regulatory Board (ARB) had deemed the ad offensive because, it says, colonialism was too horrific to be trivialised in any way, popped up in New Zealand, Australia, America, India, and the UK (in several different outlets).
Foreigners, at least, seem to be enjoying the ads, if comment threads are anything to go by.
But South Africans did not seem to mind the ad too much either, as it clocked up more than 230,000 views on YouTube and spread rapidly as embedded video on other social networks.
Rather than finding the ad offensive and triggering, as the ARB suggested, South Africans on social media were nearly universal in finding it funny.
When I first saw that Chicken Licken 'Big John' ad I thought it was hilarious, never in a million years would I feel "traumatized", who's this lifeless person??— Bongani (@Bonganisway) December 19, 2018
There was also an emerging conspiracy theory – for which there is no evidence of any kind – that the complaint about the advertisement had in fact been lodged by a white person pretending to be a black person.
Chicken Licken – which has built a campaign that includes interactive elements around the story of a black South African who colonises Europe – is expected to lodge an appeal against the ban soon.
Receive a single WhatsApp every morning with all our latest news: click here.
Also from Business Insider South Africa:
- Everything you need to know about South Africa’s compulsory new electric plug
- Meghan Markle wants Prince Harry to skip the royals' Christmas shoot because she hates blood sport
- The most impressive skyscraper of 2018 has the fastest elevator in the world. Take a look.
- 7 dishes you should never serve at your wedding, according to chefs
- Watch: This Ford Ka has been transformed into the ultimate stunt machine
- I stopped drinking coffee for 5 days - and never hated myself more