An ad for Band-Aid's new range of plasters.
  • Band-Aid will introduced plasters in four different skin tones to "embrace the beauty of diverse skin".
  • But it will only be available in the US and Canada.
  • For more articles, go to www.BusinessInsider.co.za.

Last month, Band-Aid launched plasters and bandages in a wider range of colours to better accommodate a diverse range of skin tones.

The brand said it wants to "embrace the beauty of diverse skin," and created four new shades of its bandages to uphold that goal.

A spokesperson for Band-Aid, which is owned by Johnson & Johnson, told Business Insider SA that the new skin-tone plasters are being launched first in the US and Canada. It will be evaluated for launch in other markets.

Earlier this year, the UK grocery giant Tesco also announced a new plaster range to suit different skin colours. It called on its competitors to also take this “important step”.

Tesco's new range of plasters, introduced earlier this year.

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