Business Insider Edition

Burger King taped fast food to the wall to troll Maurizio Cattelan's R1 million duct-taped banana

Darcy Schild , Business Insider US
 Dec 11, 2019, 09:47 AM

Above: "Comedian" by Maurizio Cattelan, shown at Art Basel Miami. Below: Popeyes' "The Sandwich."
Cindy Ord/Getty Images; Popeyes
  • A banana that was duct-taped to the wall sold for $120,000 (R1.7 million) at Art Basel Miami Beach, an art show that started Thursday and ended Sunday.
  • The artwork, "Comedian," came from Italian artist Maurizio Cattelan and got even more attention after it was eaten by a performance artist, David Datuna.
  • Fast-food chains Popeyes and Burger King parodied the duct-taped banana with art of their own, including a fried chicken sandwich and french fry taped to the wall.
  • "Popeyes Louisiana Kitchen quickly jumped on the hype related to one of Art Basel's most notable installations of the year, just hours after some debate-triggering art went viral," a Popeyes spokesperson told Insider in a statement via email.
  • For more stories go to www.BusinessInsider.co.za.

After a duct-taped banana took the world by storm at Art Basel Miami Beach, fast-food chains Popeyes and Burger King parodied the viral artwork, plastering chicken sandwiches and french fries to the wall.

The original art installation, titled "Comedian," consisted solely of a spotted yellow banana taped to the wall with a strip of duct tape. The installation was created by Italian artist Maurizio Cattelan and was on display at Art Basel Miami Beach, an art show that was open to the public from Thursday until Sunday.

The first edition of the artwork sold for $120,000 (R1.7 million), and a second version of the piece sold for $150,000 (R2.2 million).

Popeyes Louisiana Kitchen joined in on the viral conversation, designing its own installation that was on display at Art Basel. Popeyes' artwork, "The Sandwich," featured one of its infamous fried chicken sandwiches taped to a sheet of canvas.

Popeyes created "The Sandwich," a parody of "Comedian" at Art Basel Miami Beach.
Popeyes

"Popeyes Louisiana Kitchen quickly jumped on the hype related to one of Art Basel's most notable installations of the year, just hours after some debate-triggering art went viral," a Popeyes spokesperson told Insider in a statement via email, adding that the artwork was made in partnership with San Paul Gallery of Urban Art.

Popeyes' statement continued: "When an art lover finally decides to buy it, profits from the sale will go directly to The Popeyes Foundation, a nonprofit organisation that helps communities with food and support in times of need."

Popeyes shared a photo of the installation in a tweet on Friday, writing that "The Sandwich" consisted of a toasted brioche bun, pickles, fried chicken, and mayo and was a "duct tape on canvas" piece.

"The Sandwich" was valued at $120,003.99 (R1.7 million), a play on the fast-food item's actual price of $3.99 (R59), which was added onto $120,000 (R1.7 million), the amount at which "Comedian" sold.

Burger King also offered its own take on the viral art installation

The fast-food chain partnered with advertising agency Buzzman to create an advertisement for a campaign called "Careful what you swallow," according to AdAge.

The ad, which was shared in a tweet from Burger King France on Sunday, shows the original banana duct-taped to the wall with its six-figure price tag, and the next image shows a Burger King french fry taped to the wall.

Burger King France's tweet translates to the campaign's name: "Careful what you swallow."

The original banana installation got even more attention after it was grabbed off the wall and eaten by a performance artist at Art Basel Miami

"Comedian" gained so much attention that officials from Cattelan's gallery, Perrotin, announced on Sunday that the banana would be removed from the space, stating that the popularity of the piece posed a safety hazard to crowds, according to The New York Times. However, before "Comedian" was removed from the gallery, a performance artist, David Datuna, reportedly took the banana from the wall and ate it.

Datuna shared a video on Instagram of the moment he devoured the banana, calling the art performance "Hungry Artist."

Representatives for Art Basel, Burger King, and Buzzman did not immediately respond to Insider's requests for comment.

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