Here’s how much Takealot and OneDayOnly exaggerated their daily deal discounts in August
- In August, Business Insider South Africa again checked whether deals advertised by Takealot and OneDayOnly are as good as they claim.
- After three months of watching their deals, we found both still claim to offer far more significant discounts than is the case.
- In August, OneDayOnly's overstated discounts remained somewhat stable, whereas Takealot's climbed to over 150% on the day in question.
- Here's how Takealot and OneDayOnly compared in the latest evaluation of their online discount claims.
- For more stories go to www.BusinessInsider.co.za.
South African online shops Takealot and OneDayOnly drive some traffic and sales by promoting time-sensitive discounts on a wide range of products.
OneDayOnly has built an entire business around the premise that they offer deep discounts on select products for just 24 hours.
And although Takealot has a broader e-commerce approach, it too has a dedicated daily deals portal with hundreds of products available at an apparently discounted price for just a single calendar day.
Both limited-time offer portals seldom sell products at a price higher than is available elsewhere – and have at times secured very good deals on certain products. But our tracking has found some wildly overstated discounts, and a steady flow of inflated claims.
Here is how Business Insider South Africa tracks the veracity of these deal claims.
- On a random day each month, we use a random number generator to select 10 out of the first 100 products posted.
- We record the claimed recommended retail price, the website's selling price, and its advertised discount.
- We then do online research for each product to determine alternate prices readily available at competing online stores in South Africa.
- From that, we calculate just how accurate the claimed discount was.
- If there is no local equivalent of the advertised product, we draw another random product to review.
Between June and July, both stores improved the accuracy of their advertised discounts - although, on the randomly-selected products, both stores were still out by more than 48%. In essence, this means that both stores have at times significantly exaggerated the size of the discounts they are offering.
The same was still true for products checked in August. OneDayOnly's exaggerated discounts have remained somewhat stable, while Takealot's have climbed to well over 100%.
Another common trend across all three months we've been watching so far is how each store structures its deals. Typically, Takealot offers lower value discounts than those promised by OneDayOnly - but these are more inaccurate than OneDayOnly's.
Here's how the two stores fared in August.
Across the 10 random products reviewed in August 2021, OneDayOnly claimed to offer discounts to a total of R3,639.
After researching the various products, we found that a more accurate cumulative discount came to R2,282.
On the day in question, there was a 45.84% (R1,357) difference between the discounts claimed by OneDayOnly, and those available elsewhere.
Biggest overstated discount in rand value: R890 (Swagg Ladies Lightweight Down Puffer Jacket).
Across the 10 random products reviewed in August 2021, Takealot claimed to offer Daily Deal discounts to a total of R1,631.
After researching the various products, Business Insider found that a more accurate cumulative discount amounted to R140.20.
On the day in question, there was a 168.34%, or R1,490.80 difference, between the discounts claimed by Takealot, and those available elsewhere.
Biggest overstated discount in rand value: R700 (Defy 5kg Tumble Dryer Grey).
Here's how the stores fared in previous months:
OneDayOnly overstated discounts by an average of up to 72.2%, or R5,334.10. Takealot overstated discounts by an average of up to 136.4%, or R1,352.
OneDayOnly overstated discounts by an average of up to 48%, or R4,979. Takealot overstated discounts by an average of up to 110.24%, or R759.
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