"Users provide every detail of their life to Facebook and ... Facebook makes a lot of advertising money off this," Wozniak wrote in an email to USA Today. "The profits are all based on the user's info, but the users get none of the profits back."
He continued: "Apple makes its money off of good products, not off of you. As they say, with Facebook, you are the product."
Wozniak is referring to a common argument here: that consumers who use free services on the internet provided by Google and Facebook are paying with their data, rather than with money, because those companies track their browsing and internet use to sell ads against that information.
Apple, on the other hand, charges a lot of money for the iPhone but doesn't use customers' information for ads.
Wozniak also said he would rather pay a fee to Facebook than have his information used for advertising.
A cynic might wonder about the timing of Wozniak's comments. They coincide with Facebook approaching a low publicly and politically amid the Cambridge Analytica data scandal.
For tech-savvy people like Wozniak, the scandal simply encapsulates what privacy activists have been warning about for years. But the revelation that Facebook has allowed third parties relatively easy access to user data has given those questions a higher profile.
Apple executives, current and former, therefore seem to think it is an opportune time to play up the company's strengths in privacy.