Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference Monday, June 4, 2018, in San Jose, Calif.
Associated Press/Marcio Jose Sanchez

  • Apple announced several new products at various launch events in 2018, including updated iPhones, Watches, iPads, and MacBook laptops.
  • Apple's big product launches were the subject of the latest video from Bad Lip Reading, a popular YouTube channel known for dubbing footage of professional athletes.
  • You can watch Bad Lip Reading's treatment of Tim Cook and other Apple executives with this "Apple product launch" video.

Apple product launches are a very big deal for the tech industry and the Apple faithful, who flock to the events in person and stream them online all around the world.

But the highly stage-managed events look very different once they've been put through the wringer of Bad Lip Reading, a YouTube channel that specialises in creating new scripts from existing videos by way of lip reading that is not always, and not entirely, accurate. 

And which just happens to be hilarious.

Watch below to see what Apple product launches look like with the words just ever so slightly altered.

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