• Apple is reportedly planning to release a new accessory that would communicate with your iPhone to help you find lost belongings.
  • The product, reportedly called AirTags, would be similar to the trackers and stickers sold by Tile.
  • AirTags would integrate with the iPhone's Find My app, allowing you to keep tabs on misplaced products so long as they're marked with one of Apple's tags.
  • Apple has yet to confirm the existence of such a product, but one analyst suggests it could debut in the first half of 2020.
  • Visit Business Insider's homepage for more stories.

Apple already offers software features for helping device owners find their lost iPhone, misplaced Mac laptop, or wayward AirPods. Now, the company is reportedly thinking about launching a new product that would be designed to help Apple device users find other easily lost items as well.

Apple is said to be working on a new product called "AirTags," which would be small trackers that can be placed on everyday items like keys, wallets, and purses, that allow you to locate such items using your iPhone. Based on the reports so far, it sounds like AirTags would be very similar to products sold by Tile, which offers small trackers that when attached to belongings like sunglasses, keys, and TV remotes, work with the company's smartphone app to pinpoint their location.

Blog 9to5Mac first reported that Apple is working on such a product back in April 2019, and TF International Securities analyst Ming-Chi Kuo previously reported that Apple had planned to release these so-called AirTags in the first quarter of 2020. That didn't happen, but reports suggest the accessories are still in Apple's pipeline.

Here's everything we've heard about AirTags so far. 

The accessory will almost certainly be called AirTags.

For months, rumours and reports have suggested that Apple had been working on a Bluetooth tracker called AirTags.

But perhaps the biggest clue came in April when Apple reportedly posted a video to its YouTube support channel that mentioned AirTags by name, as blog Appleosophy reported at the time. 

The video, which was quickly taken down, showed a screenshot of the "Find My" app that mentioned AirTags in its description. 

Much like Tile stickers and trackers, AirTags are expected to be small trackers that can be placed on everyday items.
A Tile tracker, not Apple's rumored product.

AirTags will supposedly look like small, circular tags with the Apple logo, according to images in an internal build of Apple's iOS 13 software found by MacRumours and 9to5Mac. 

Do you work at Tile? If so, we want to hear from you. Contact this reporter at

It's expected to integrate with Apple's "Find My" app.
Find My iPhone shows you the location of all your registered Apple products.
Abigail Abesamis/Business Insider

AirTags will likely integrate with Apple's "Find My" app, the new app that combines "Find My Friends" and "Find My iPhone" that Apple unveiled in June 2019.

An internal build of Apple's iOS 13 software, which MacRumours dug through in August 2019, suggested that Apple's "Find My" app could eventually get a new "Items" category for tracking items marked with AirTags. Users receive a notification when they're separated from the lost item, and they can also choose to press a button that will cause the AirTag to emit a sound, according to MacRumours.

The software also reportedly suggested that AirTags users will be able to designate certain locations as safe to avoid getting notifications if you'd like to leave a belonging at home or at work, for example. 

AirTags may come with a replaceable battery.

Code that MacRumours discovered in the internal build of iOS also suggests that AirTags have a removeable battery, much like certain Tile products. 

The app could use augmented reality features to help you find lost items.
A demonstration of Apple's ARKit framework.

Augmented reality may play a big role in helping you find your lost items with AirTags, according to MacRumours. The code within Apple's software suggests that the app may display a visual marker, like a balloon, that would guide you toward the lost item when you hold up your iPhone. 

And you might also be able to put items in "Lost" mode.
A demonstration of the new "Find My" app at WWDC.

If you can't find an item tagged with AirTags, you may be able to put that object into "Lost mode," according to 9to5Mac and MacRumours. Doing so would prompt the tag to send your phone a notification when the missing item is found. The person who found your belonging would also be able to contact you when the product is put into "Lost mode," the reports indicate. 

The product is expected to launch in 2020.

It's unclear precisely when AirTags would launch, but multiple reports have suggested they're expected to debut sometime in 2020. The product has reportedly gone into production, according to a recent report from Nikkei Asian Review

Apple is holding an event on September 15, where it's expected to announce new products. Apple typically reveals its new iPhone models in September, but Bloomberg's Mark Gurman reports that a new Apple Watch and iPad will likely be the focus of the event. The iPhone 12, meanwhile, may not debut until October.

That means there's a chance AirTags could be unveiled either at this September event or alongside the new iPhones in October.

Kuo previously predicted that Apple could launch a Tile-like smart tag in the first half of 2020.

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