Amazon's founder and CEO, Jeff Bezos.
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  • Jeff Bezos posted Amazon's first job ad 25 years ago on Friday.
  • The position was for a computer programmer who could finish work "in about one-third the time that most competent people think possible."
  • When Bezos posted the ad, his company wasn't even named Amazon yet - instead it was called Cadabra.
  • You can read the entire job listing below.
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On August 23, 1994, a little-known entrepreneur posted a job listing to Usenet, a pre-web message board. He was looking for "extremely talented" software developers to "help pioneer commerce on the internet."

The entrepreneur in question was Jeff Bezos, who was taking his first steps toward building Amazon. Bezos is now the wealthiest man in modern history, and Amazon has grown into such a dominant force that the Federal Trade Commission has started questioning its rivals about whether they feel crushed by the company.

Bezos nostalgically posted an image of the job ad on Instagram on Friday, saying it "felt like yesterday."

Here's the text of the job ad:

Well-capitalised start-up seeks extremely talented C/C++/Unix developers to help pioneer commerce on the Internet. You must have experience designing and building large and complex (yet maintainable) systems, and you should be able to do so in about one-third the time that most competent people think possible. You should have a BS, MS, or PhD in Computer Science or the equivalent. Top-notch communication skills are essential. Familiarity with web servers and HTML would be helpful but is not necessary.

Expect talented, motivated, intense, and interesting co-workers. Must be willing to relocate to the Seattle area (we will help cover moving costs).

Your compensation will include meaningful equity ownership.

Send resume and cover letter to Jeff Bezos:

mail: fax: 206/828-0951 US mail: Cadabra, Inc. 10704 N.E. 28th St. Bellevue, WA 98004

We are an equal opportunity employer.


"It's easier to invent the future than to predict it." -- Alan Kay


Bezos had not even settled on the name Amazon for his startup at the time when he posted this ad, as Bezos noted in Friday's Instagram post.

Whoever replied to that post was applying to "Cadabra," as mentioned in the ad. "," "," or even "" were also names Bezos was considering at the time, according to Brad Stone's Bezos biography, "The Everything Store." If you type any of those three domains into your browser today, you'll be redirected to Amazon.

The quote at the end is from Alan Kay, the computer scientist who won the 2003 Alan Turing Award - computer science's most prestigious accolade.

It may be lost to time who eventually got the job listed in the Usenet post, but soon thereafter Bezos hired Shel Kaphan as the company's first employee in charge of building its technical infrastructure.

In the job listing, Bezos said he was looking for an engineer who could build complicated systems in "about one-third the time that most competent people think possible." In exchange, the person would get "meaningful equity ownership."

How much would that Amazon stock be worth today?

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